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20210327215839edit 5 International Business Plan. Revised2

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Running head: INTERNATIONAL BUSINNESS PLAN 1
Client organization: MediCorp
Selected country: Poland
Client's product: Incubators
Alliance partner: Thermo Fisher Scientific
Date: 03/23/2021
MBA 670
Course Section Number: 9042
Dr. Evans

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INTERNATIONAL BUSINESS PLAN 2
Executive Summary
Business Plan for MediCorp to enter Polands $1 billion markets for medical incubators
through a partnership with Thermo Fisher Scientific. Although the company has gained some
significant market share in the U.S., the company plans on extending its operations into the
foreign market, Poland. MediCorp intends to enter the foreign market through dealings in
medical incubators, whose demand has risen over the past few years due to the increase in the
number of preterm babies.
MediCorp plans to enter the market through licensing, partnerships, and exporting.
Notably, MediCorp’s initial investment will be from the initial sales of medical devices in the
local country, and the initial investment will be $4 million. In the second year, the company will
further invest in the company with funds collected from incubators sales. However, the
company expects minimal profits from the first year of operations even though financial analysis
shows that MediCorp will have a positive cash flow and profits from the subsequent second and
third years.

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Running head: INTERNATIONAL BUSINNESS PLAN Client organization: MediCorp Selected country: Poland Client's product: Incubators Alliance partner: Thermo Fisher Scientific Date: 03/23/2021 MBA 670 Course Section Number: 9042 Dr. Evans 1 INTERNATIONAL BUSINESS PLAN 2 Executive Summary Business Plan for MediCorp to enter Poland’s $1 billion markets for medical incubators through a partnership with Thermo Fisher Scientific. Although the company has gained some significant market share in the U.S., the company plans on extending its operations into the foreign market, Poland. MediCorp intends to enter the foreign market through dealings in medical incubators, whose demand has risen over the past few years due to the increase in the number of preterm babies. MediCorp plans to enter the market through licensing, partnerships, and exporting. Notably, MediCorp’s initial investment will be from the initial sales of medical devices in the local country, and the initial investment will be $4 million. In the second year, the company will further invest in the company with funds collected from incubators’ sales. However, the company expects minimal profits from the first year of operations even though financial analysis shows that MediCorp will have a positive cash flow and profits from the subsequent second and third years. INTERNATIONAL BUSINESS PLAN 3 Table of Contents Table of Contents Introduction ........................................................................ ...
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