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Nokia Management Analysis and Mobile Network Essay

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Running Head: Management 1
Nokia Management Analysis
Student’s Name
Institutional Affiliation
Management
Date
(Total Words:1431)

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Management 2
Nokia Management Analysis
Introduction
Nokia is a Finnish company that was established in 1865. They began as a mill that processed
ground wood pulp. The businesses were merged to form this corporation in 1967. It began
investigating the digital phone network in 1978. In 1981, a mobile network was established in
Scandinavia, primarily for vehicle phones. Nokia introduced the 2100 series in 1994, which went
on to sell 20 million phones across the globe. Nokia was the world's leading mobile phone
manufacturer until 1998. Nokia's revenue increased from £6.5 billion to £31 billion between
1996 and 2001. In 2001, Nokia releases the Nokia 7650, the first mobile phone with a built-in
camera. After a year, Nokia releases the Nokia 6650, their first 3G phone. Phones with 3G
technology may be used to surf the web, download music, watch TV, and much more.
A Summary of the Case
In 1995, Nokia entered the Indian market with mobile phone services. It was India's most
popular mobile phone brand, with the goal of 'connecting people.' After a year, India's telecom
industry was opened to private businesses, and Nokia joined the market. Nokia created a massive
assembly facility for Vis and component suppliers, employing 8000 full-time workers out of a
total of 30.000, the majority of whom were women (MNSambit, 2010). In 1998, the first Indian
ringtone, "Saare Jahan Se Accha," was released. Given that India is the world's second most
populous nation, it's easy to see why Nokia chose to enter that market. Nokia 3210 was the first
phone with a Hindi user menu, released in 2000. Nokia released their first camera phone for
Indian consumers in 2002. As a result, Nokia was dead set on controlling the Indian phone
market. According to the most recent statistics available on mobile users in India, there were 500
million of them. India's mobile phone market is massive, with 118 million customers, 85 million
of them are Nokia subscribers. Nokia didn't only remain in one sector to achieve this number of
consumers; they also produced wire cables, rubber works, in-house electrical devices, and other
things, which helped them expand all over the globe.
Issues and Concepts in Marketing

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Running Head: Management 1 Nokia Management Analysis Student’s Name Institutional Affiliation Management Date (Total Words:1431) Management 2 Nokia Management Analysis Introduction Nokia is a Finnish company that was established in 1865. They began as a mill that processed ground wood pulp. The businesses were merged to form this corporation in 1967. It began investigating the digital phone network in 1978. In 1981, a mobile network was established in Scandinavia, primarily for vehicle phones. Nokia introduced the 2100 series in 1994, which went on to sell 20 million phones across the globe. Nokia was the world's leading mobile phone manufacturer until 1998. Nokia's revenue increased from £6.5 billion to £31 billion between 1996 and 2001. In 2001, Nokia releases the Nokia 7650, the first mobile phone with a built-in camera. After a year, Nokia releases the Nokia 6650, their first 3G phone. Phones with 3G technology may be used to surf the web, download music, watch TV, and much more. A Summary of the Case In 1995, Nokia entered the Indian market with mobile phone services. It was India's most popular mobile phone brand, with the goal of 'connecting people.' After a year, India's telecom industry was opened to private businesses, and Nokia joined the market. Nokia created a massive assembly facility for Vis and component suppliers, employing 8000 full-time workers out of a total of 30.000, the majority of whom were women (MNSambit, 2010). In 1998, the first Indian ...
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