Edinburgh Business School MBA AUC Academic Partner Strategic Planning Module 6 - Part 1 Internal Analysis of the Company Instructor: Moataz Darwish, MBA Contents 6.1 Opportunity Cost 6/3 6.2 Fixed Costs, Variable Costs and Sunk Costs 6/4 6.3 Marginal Analysis 6/5 6.4 Diminishing Marginal Product 6/8 6.5 Profit Maximisation 6/10 6.6 Estimating Production Costs 6/10 6.7 Accounting Techniques: Break Even, Payback and Sensitivity 6/13 6.8 Accounting Ratios 6/17 6.9 Benchmarking 6/22 6.10 Research and Development 6/23 6.11 Human Resource Management 6/29 6.12 The Scope of the Company 6/31 6.13 The Value Chain 6/40 6.14 Competence 6/43 6.15 Strategic Architecture 6/49 6.16 Strategic Advantage Profile 6/54 EBS MBA / AUC 2 Fixed Costs, Variable Costs and Sunk Costs Estimating Production Costs Accounting Ratios Opportunity Cost Marginal Analysis Diminishing Marginal Product Profit Maximization Accounting Techniques: Sensitivity Analysis Break-Even Analysis Payback Period The Scope of the Company Economies of scale Economies of scope Diversification Synergy Vertical Integration Module 6 Value Chain Competence Strategic Architecture Research and Development: Research and Innovation Development Benchmarking EBS MBA / AUC Human Resource Management Types of cultures 3 The Model EBS MBA / AUC 4 Introduction • Using analytical tools from different disciplines to: – to assess the effectiveness with which resources have been allocated in the past, – identify the sourc ...
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