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Internal Analysis of the Company Part 2 Presentation

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American University in Cairo

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Strategic Planning Module 6 - Part 2 Internal Analysis of the Company Instructor: Moataz Darwish, MBA Contents 6.1 Opportunity Cost 6/3 6.2 Fixed Costs, Variable Costs and Sunk Costs 6/4 6.3 Marginal Analysis 6/5 6.4 Diminishing Marginal Product 6/8 6.5 Profit Maximisation 6/10 6.6 Estimating Production Costs 6/10 6.7 Accounting Techniques: Break Even, Payback and Sensitivity 6/13 6.8 Accounting Ratios 6/17 6.9 Benchmarking 6/22 6.10 Research and Development 6/23 6.11 Human Resource Management 6/29 6.12 The Scope of the Company 6/31 6.13 The Value Chain 6/40 6.14 Competence 6/43 6.15 Strategic Architecture 6/49 6.16 Strategic Advantage Profile 6/54 EBS MBA / AUC 2 The Model EBS MBA / AUC 3 Resource Management • • Management of resources has a direct bearing on the competitive position of the company; How can the company rationalize resource planning and allocation?  Identify the company’s approach to resource planning. • REACTIVE – look one period ahead and hires and fires accordingly • PROACTIVE – product life cycles – product launch periods – selecting a planning horizon (beyond which so little is known) – developing a resource plan (incl inventories, learning curves..) – the implications for marketing strategy EBS MBA / AUC 4 Human Resource Management • Effective human resource management is important for strategy for two reasons: 1. people in a company are a resource like any other and how effectively that resource operates c ...
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