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Introduction to Strategy Planning and Structure Presentation

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Marketing

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American University in Cairo

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Strategic Planning Module 1 Introduction to Strategy, Planning and Structure Instructor: Moataz Darwish, MBA Contents 1. 2. 3. 4. 5. 6. Strategic Planning: The Context What Is Strategic Planning? The Process of Strategy and Decision Making Business and Corporate Strategy The Development of Strategic Ideas Is Strategic Planning Only for Top Management? 2 Strategic Planning: The Context • Strategic planning is usually the capstone course in MBA courses. • Core courses: – Organizational behavior – Economics – Marketing – Finance – Accounting – Project management – Strategic planning One thing is certain: strategic planning is not independent of the other core disciplines. 3 Contents 1. 2. Strategic Planning: The Context What Is Strategic Planning? a. b. c. d. e. f. g. 3. 4. 5. Managers’ Definitions of Strategy Academic Definitions of Strategy Three Approaches to Strategic Planning i. The Planning Approach ii. Emergent Strategy iii. Resource Based Strategy Rittell’s Tame And Wicked Problems The Origins of Strategy and Tactics Strategy and the Scientific Approach Strategic Planning and Strategic Thinking The Process of Strategy and Decision Making Business and Corporate Strategy Is Strategic Planning Only for Top Management? 4 What Is Strategic Planning? • Strategic planning is a complex activity. • Compare its degree of complexity with another complex activity economic policy making. 5 What Is Strategic Planning? Managers’ Definiti ...
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