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LEA 6185 SU Relationship Building Cultural Differences Case Study

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south university online

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RELATIONSHIP BUILDING 1
Relationship Building
Barton Lord
South University Online
LEA 6185
Dr. Steven Davis
January 25, 2021

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RELATIONSHIP BUILDING 2
Introduction
Cultural and personal differences are the norm when interacting with countries in the
global business market. Some have deep cultural roots that advise behavior across business and
personal lines. In determining whether to advance into a country or region, beyond the financial
considerations and spreadsheets, an in-depth knowledge of the diversity of culture and its impact
on business must be explored in detail. To be an effective leader in the business world today, one
must embrace the reality that tried-and-true methods in a domestic setting will not be sufficient
to succeed in a multi-country, multi-cultural environment. Two decades ago, Germans mainly
managed Germans, Americans managed Americans and Russians managed Russians. It was the
rare visionary that crossed the lines and broke out of the domestic market they knew to brave the
unknown in countries with ancient cultures that informed personal behavior as well as business
behavior (Maurer, 2014). Today it is the norm. It has always been the norm that good and lasting
businesses are built on the shoulders of good and lasting relationships. Relationships across the
broad divide that exists, even in a world made smaller by technology and communication, are of
a personal and one on one nature and rely upon the building of trust, often through non-verbal
communication, that touches humans in a visceral way informed by eons of DNA and a general
wariness of strangers, well before a negotiation will bear fruit (Harvard Business School, (n.d.).
Trust is the foundation of any successful collaborative relationship. In my first stream of
research, I draw on the basic distinction between cognition-based versus affect-based trust that
is, trust from the head versus trust from the heart to better understand the foundation of
effective business ties in the global economy.” (Harvard Business School, (n.d.).

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RELATIONSHIP BUILDING 1 Relationship Building Barton Lord South University Online LEA 6185 Dr. Steven Davis January 25, 2021 RELATIONSHIP BUILDING 2 Introduction Cultural and personal differences are the norm when interacting with countries in the global business market. Some have deep cultural roots that advise behavior across business and personal lines. In determining whether to advance into a country or region, beyond the financial considerations and spreadsheets, an in-depth knowledge of the diversity of culture and its impact on business must be explored in detail. To be an effective leader in the business world today, one must embrace the reality that tried-and-true methods in a domestic setting will not be sufficient to succeed in a multi-country, multi-cultural environment. Two decades ago, Germans mainly managed Germans, Americans managed Americans and Russians managed Russians. It was the rare visionary that crossed the lines and broke out of the domestic market they knew to brave the unknown in countries with ancient cultures that informed personal behavior as well as business behavior (Maurer, 2014). Today it is the norm. It has always been the norm that good and lasting businesses are built on the shoulders of good and lasting relationships. Relationships across the broad divide that exists, even in a world made smaller by technology and communication, are of a personal and one on one nature and rely upon the building of trust, often through non-verbal com ...
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