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LEA 6999 SU CEO Succession Planning Sunrun Analysis

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CEO SUCCESSION SUNRUN 1
CEO Succession Planning
Sunrun
Barton Lord
South University Online
LEA 6999 Strategic leadership and Implementation
Dr. Ted Sun
February 22, 2021

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CEO SUCCESSION SUNRUN 2
Organizational Selection
Sunrun is a residential solar panel and battery storage provider located in San Francisco,
California. Started in 2007 by Lynn Jurich, Ed Fenster and Nat Kramer, the company provides
customers with a lease or power purchase agreement option and serves the growing demand for
green energy by residential customers. Providing an affordable green no emissions alternative for
consumer electricity with no upfront costs is a key part of the company culture and business
plan. A partnership supply agreement with Tesla for state-of-the-art battery storage was
foundational to the formation of the company. The mission statement of Sunrun is
Our mission is to provide homeowners with clean, affordable solar energy and a best-in-class
customer experience.” (SEC Sunrun, Inc., 2015). Lynn formerly worked at Summit Partners , a
venture capital firm and as one of the very few female venture capitalists she completed $900
million
Background and Situational Analysis
Culture
Lynn Jurich has been CEO of Sunrun since 2014. A founder and angel investor, Lynn
worked in venture capital and technology sectors. Witnessing the pollution from coal fired
electricity production plants while on a flight from Asia, she decided to focus on solar and co-
founded Sunrun (Sunrun.com, 2021). The culture of the company is based upon the slogan
“Creating a Planet Run by the Sun”. The company describes its culture as A Culture of
Safety Sunrun believes access to a healthy and safe workplace is a fundamental human right.
Ensuring the safety of Sunrunners, our customers, and local communities is Sunrun's top priority,
and we provide best in class training and tools for our employees.” (Sunrun, 2020).

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CEO SUCCESSION – SUNRUN 1 CEO Succession Planning Sunrun Barton Lord South University Online LEA 6999 Strategic leadership and Implementation Dr. Ted Sun February 22, 2021 CEO SUCCESSION – SUNRUN 2 Organizational Selection Sunrun is a residential solar panel and battery storage provider located in San Francisco, California. Started in 2007 by Lynn Jurich, Ed Fenster and Nat Kramer, the company provides customers with a lease or power purchase agreement option and serves the growing demand for green energy by residential customers. Providing an affordable green no emissions alternative for consumer electricity with no upfront costs is a key part of the company culture and business plan. A partnership supply agreement with Tesla for state-of-the-art battery storage was foundational to the formation of the company. The mission statement of Sunrun is “Our mission is to provide homeowners with clean, affordable solar energy and a best-in-class customer experience.” (SEC Sunrun, Inc., 2015). Lynn formerly worked at Summit Partners , a venture capital firm and as one of the very few female venture capitalists she completed $900 million Background and Situational Analysis Culture Lynn Jurich has been CEO of Sunrun since 2014. A founder and angel investor, Lynn worked in venture capital and technology sectors. Witnessing the pollution from coal fired electricity production plants while on a flight from Asia, she decided to focus on solar and cofounded Sunrun (Sunrun.com, ...
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