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LEA 6999 SU Strategic Leadership Tone Setting Analysis

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Management

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South University Online

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TONE SETTING 1
Tone Setting
Barton Lord
South University Online
LEA 6999 Strategic leadership and Implementation
Dr. Ted Sun
March 15, 2021

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TONE SETTING 2
Introduction
The two leaders I was in presentations and group meetings with inn the last few weeks
were both extraordinarily successful entrepreneurs in the field of real estate development. One is
an African American business owner and successful developer in Nashville, the other is an
architect and engineer specializing in creative and innovative sustainable design incorporating
green energy options and state of the art building techniques. They were both speakers at an
event sponsored by a business associate of mine who is engaged in supporting and increasing
opportunity through diversity and innovation.
Tone Setting Speaker One
Speaker one is an African American self-made business owner who has a company that
develops projects from conception, through permitting to construction management. He worked
hos way up from a real estate agent to a senior commercial real estate professional at CBRE and
Colliers. There he learned the critical skills of development and commercial real estate
valuations, project management, commercial property management, building construction.
Beyond these core skills, he learned the value of relationships, connections, government liaisons
and through that process, the most important skill, communication skills.
He was speaking to a group of high school and early college students who grew up in
low-income neighborhoods in housing projects. His family has a 150-year history in Nashville,
and he manages property that has been in his family for over 100 years. Culture was the
overriding focus of the many subjects he discussed. The syntax of his speech struck me as
competent yet approachable. He spoke in a language understood by all but used concepts and
ideas which expanded the thought process of the audience. The tone was set as hopeful,

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TONE SETTING 1 Tone Setting Barton Lord South University Online LEA 6999 Strategic leadership and Implementation Dr. Ted Sun March 15, 2021 TONE SETTING 2 Introduction The two leaders I was in presentations and group meetings with inn the last few weeks were both extraordinarily successful entrepreneurs in the field of real estate development. One is an African American business owner and successful developer in Nashville, the other is an architect and engineer specializing in creative and innovative sustainable design incorporating green energy options and state of the art building techniques. They were both speakers at an event sponsored by a business associate of mine who is engaged in supporting and increasing opportunity through diversity and innovation. Tone Setting Speaker One Speaker one is an African American self-made business owner who has a company that develops projects from conception, through permitting to construction management. He worked hos way up from a real estate agent to a senior commercial real estate professional at CBRE and Colliers. There he learned the critical skills of development and commercial real estate valuations, project management, commercial property management, building construction. Beyond these core skills, he learned the value of relationships, connections, government liaisons and through that process, the most important skill, communication skills. He was speaking to a group of high school and early college students who grew up ...
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