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SU Change Management in A Certain Arena of The Business Essay

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Management

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South University

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CHANGE MANAGEMENT 1
1
Change Management
Barton E. Lord
South University

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CHANGE MANAGEMENT 2
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The forces for change are many and convoluted. They have one thing in common, change
is driven by a failure to achieve objectives in a certain arena of the business. Businesses are made
up of multiple groups and teams all working in specific areas that are perceived to be critical to
business success, cash flow and increasing valuation. When one area of these multiple arena’s
falls short of performing or meeting projections, change is in order.
Performance deficiency is described as a failure to meet the necessary needs of the
company to continue operations, maintain or attain profitability or maintain a competitive
position within the defined market. For PPC, LLC, the current crisis is in funding and cashflow.
The company bootstrapped its initial capital needs and moved to friends and family for its
ongoing capital requirements. Performance in the open market has been slow during an 18-
month startup period where algorithms were certified, beta testing was conducted, and website
alteration performed. The company operates an online gaming site which is legal to payout
actual cash winnings to members globally, including the United States. It is number two of only
two sites with this ability. The largest expense, after development of software, is marketing
dollars to inform the United States market of a real cash winnings payout for online poker and
sports fantasy betting. Unless we can let customers know we exist and get positive reviews on
social media, we cannot succeed.
The current team leader is extremely skilled in raising small funds in the $5-10,000 range
but not skilled in raising the minimum $500k to launch a competitive marketing plan, keep
servers online and pay customer services representatives 24/7. Once we reach $1 million in
revenue, we have commitment for $3-5 million from multiple sources to execute a broad
marketing strategy. The change I propose is to move the responsibility of fund raising to 3 team

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CHANGE MANAGEMENT 1 Change Management Barton E. Lord South University 1 CHANGE MANAGEMENT 2 The forces for change are many and convoluted. They have one thing in common, change is driven by a failure to achieve objectives in a certain arena of the business. Businesses are made up of multiple groups and teams all working in specific areas that are perceived to be critical to business success, cash flow and increasing valuation. When one area of these multiple arena’s falls short of performing or meeting projections, change is in order. Performance deficiency is described as a failure to meet the necessary needs of the company to continue operations, maintain or attain profitability or maintain a competitive position within the defined market. For PPC, LLC, the current crisis is in funding and cashflow. The company bootstrapped its initial capital needs and moved to friends and family for its ongoing capital requirements. Performance in the open market has been slow during an 18month startup period where algorithms were certified, beta testing was conducted, and website alteration performed. The company operates an online gaming site which is legal to payout actual cash winnings to members globally, including the United States. It is number two of only two sites with this ability. The largest expense, after development of software, is marketing dollars to inform the United States market of a real cash winnings payout for online poker and sports fantasy betting. Unless ...
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