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Pop Culture Gold Chains Presentation

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Gold Chains Culture By: The Decade of Gold Chains ➢ The gold chains culture emerged in the early 1980s. ➢ The 1980s is a decade that had a major influence on the current world due to various social and political factors. ➢ Social events in the decade ❖ The emergence of movies e.g. Indiana Jones films and the Goonies. ❖ The rise of new music sub-genres in hip-hop, house, and punk rock. ❖ Diverse fashion ❖ The birth of cable news (Jamie, 2019) ➢ Political events in the decade ❖ Attempted assassination of Ronald Regan The Gold Chains Culture ➢ The Gold chains is a hip hop culture that emerged in the early 1980s. ➢ RUN DMC introduced the gold chain culture, which spread to other artists such as Rakim, Slick Rick, and Big Daddy Kane. ➢ The culture involves rocking gold chains as a sign of success in the hip hop music genre (HipHop Staff, 2020). RUN DMC group The gold chain culture Individuals Affected by the Culture ➢ Individuals affected by the gold chain culture were: ❖ Hip Hop artists ▪ Hip hop had the notion that lacking a gold chain means that someone’s career was failing. ❖ Black celebrities ▪ The culture spread to black celebrities such as movie stars. For instance, the gold chain culture is evident in “I’m Gonna Git You Sucka” and “New Jack City.” ❖ African Americans ▪ The gold chain culture influenced African Americans due to the inclination towards hip hop music (Hip-Hop Staff, 2020). Popularity of the Cu ...
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