Week 4 Discussion

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The increase in the social networking environment requires proper and coordinated

implementation of the social media policy such as employee acknowledgement form in an

organization. The function of the company depends on the social media usage especially among

the employees of the organization who post in the social media platforms. Social media such as

Facebook serves as the common marketing and advertisement media for the consumers of the

business products. Back and forth communication with the consumers via the social media

platforms such as Twitter, Facebook and Instagram have become very popular method of

widening the market share of the organization (Greenwood et al. 2016). Moreover, in instances

where the consumers are not satisfied with the company product, the website and social media

page of the organization provides avenues for them to reviews the products negatively to enable

other consumers have indirect product experience from the consumer. Such negative feedback

enables the organization to mitigate errors that leads to unsatisfaction among the consumers

(Fuchs, 2017). The worst-case scenario in social media usage is breach of date regarding the

company. Red Clay Renovations has provided the employees with open and free usage of social

media without any limitations. However, the company has instituted a plan to restrict some of the

freedoms enjoyed by the employees regarding data control to curb data breach and secure the

field office networks, maintain the organization reputation and provide enough security to the

sensitive data of the organization from the potential threats of cyber-attacks on the social media.

The organization has set up plans to promulgate the social media usage policy in many

ways. The company has mandated CISO to be the sole accountable official for responding to all

data breaches. The organization should email all the employees regarding the implementation of

the policy to enable them read and understand the changes required. Customer support center

should be established to attend to complaints that the employees will raise regarding the changes

(Greenwood et al. 2016). Secondly, a face to face follow up among the field office is scheduled

with interview schedule or question and answer sessions to enable the organization to register the

concerns of the employees. The ground is set up to enable the employees to voice their concerns

and opinions regarding the policy changes before the buy in of the proposals occurs (Tuten &

Solomon, 2017). Again, the newsletter and organization journals should be made available to

the employees to remind them on the mishaps of the social media and emphasize on the new

policy to keep them abreast on the notes of the social media usage (Fuchs, 2017). Cases where

the Domino’s pizza employee with a stuck cheese in the nose is posted online, or tweets by

employees such as “I don’t like this place” while tagging the real place should be included in the

journals to show the improper use of the social media and how negative influence it can have on

the company’s reputation.

Communicating the policy and the scheduled meeting should come from top management

to the low-level subordinate staffs. And not merely from the IT or human resource office.

Different approach should be used in communicating the policy changes to the employees

(Greenwood et al. 2016). One effective method is the direct approach through face to face follow

up and organizing meeting with employees to discuss the concerns of the policy. The GAP

fashion brand states “Your job comes first” in the social media make the employees respect the

necessary changes that an organization opts to make. The employer has the obligation to

communicate and engage the workers in policy changes to effectively implement the new

changes required in the organization (Fuchs, 2017). On the other hand, the employees are tasked

with responsibilities of following the rules set in the company and doing their job they are paid

for by the employers. Therefore, non-compliance with the policies set should be communicated

to the employees and their immediate consequences. Employees should thus verify all the

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The increase in the social networking environment requires proper and coordinated implementation of the social media policy such as employee acknowledgement form in an organization. The function of the company depends on the social media usage especially among the employees of the organization who post in the social media platforms. Social media such as Facebook serves as the common marketing and advertisement media for the consumers of the business products. Back and forth communication with the consumers via the social media platforms such as Twitter, Facebook and Instagram have become very popular method of widening the market share of the organization (Greenwood et al. 2016). Moreover, in instances where the consumers are not satisfied with the company product, the website and social media page of the organization provides avenues for them to reviews the products negatively to enable ...
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