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Marketing Communications Strategies

In this paper, I interviewed a Marketing Manager at S&P Global, Pittsburgh. Due to my

interest in the marketing sector, I wanted to know how he was performing his duties and how he

got a promotion. Further, he gave a piece of advice to pursue a career in the field of marketing.

How did this person enter the field and succeeded in it? What were some of the ups, downs,

and lessons learned along the way?

From the start of his education, the interviewee was passionate about marketing; hence he

took it as a major during his study. Further, he entered into the practical field when there was a

job fair at the university. Therefore, he got a chance to appear in the interview of Assistant

Manager Marketing at S&P Global and got selected. By the time he entered into the company, he

was unaware of the operation in the company; however, he worked hard and maintain a cordial

relationship with staff and executives to become successful. Some of the ups and downs that he

faced are the transfer and moral degradation of the staff during the high season. However, the

key to a successful career is consistency, hard work, devotion, and determination.

How and why did they enter this sector of the strategic communications industry? What

entry-level skills are required? What is the most rewarding or frustrating about it?

Everyone wants to work in a reputed multinational organization. So, the interviewee liked

to work for multinational corporations as well, and it was his dream to join such an organization

to polish his marketing skills. The skills required for entry-level is good writing, communication,

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public dealing, advertising, and marketing skills. Further, it requires a minimum of a bachelor’s

degree. The most rewarding in the S&P Global is the acknowledgment and bonus of hard work.

For example, the executives appreciate the top performers and give credit to them in person as

well as on social media. However, the most frustrating thing was working in night shifts that

make the interviewee very irritating.

What type of strategic communications work does this person enjoy the most? Why? What

knowledge and skills does it require?

The interviewee liked to use community relations communications strategies because his

affiliation with clients is based upon the communities. So, the person favored the community

relations strategy to engage the client effectively. The knowledge and skill required for such

strategic communication is interpersonal communication and knowledge of organizational

culture and policies.

What types of writing do they do in an average week? What knowledge and skills does it

require? How did this person become proficient at writing?

The interviewee used to do content writing to engage more customers. The knowledge

and skills required for content writing is research skill, grammar skills, knowledge of Google

Adwords, and keywords to engage targeted customers. For instance, keyword search is very

important for a marketing manager that will help him to engage more customers based on their

search result. The reason behind the proficiency in writing was practicing and learning as he

believed that practice makes a man perfect.

What advice would they offer you as a newcomer to the field? How do their experiences

match your pursuits?

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Last Name 1 Student’s Name Professor’s Name Course Number Date Marketing Communications Strategies In this paper, I interviewed a Marketing Manager at S&P Global, Pittsburgh. Due to my interest in the marketing sector, I wanted to know how he was performing his duties and how he got a promotion. Further, he gave a piece of advice to pursue a career in the field of marketing. How did this person enter the field and succeeded in it? What were some of the ups, downs, and lessons learned along the way? From the start of his education, the interviewee was passionate about marketing; hence he took it as a major during his study. Further, he entered into the practical field when there was a job fair at the university. Therefore, he got a chance to appear in the interview of Assistant Manager Marketing at S&P Global and got selected. By the time he entered into the company, he was unaware of the operation in the company; however, he worked hard and maintain a cordial relationship with staff and executives to become successful. Some of the ups and downs that he faced are the transfer and moral degradation of the staff during the high season. However, the key to a successful career is co ...
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