Access over 35 million academic & study documents

Product management class lectures_85516676-7-Merchandise-Management-Class

Content type
User Generated
Subject
Business
Type
Note
Showing Page:
1/24

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/24

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/24

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 24 pages?
Access Now
Unformatted Attachment Preview
Merchandise Management “Goods well bought are half sold” Merchandise management • It refers to the analysis, planning, acquisition, handling and control of the merchandise investments of a retail operation. • It is the process of merchandising and key driver of retailing success. Merchandising Activities involved in acquiring particular goods and/or services and making them available at the places, times, and prices and in the quantity that enable a retailer to reach its goals. Merchandising decisions should reflect: – – – – – – – – Target market desires Retailer’s institutional type Market-place positioning Defined value chain Supplier capabilities Costs Competitors Product trends Process of Merchandise planning  Developing the sales forecast  Determining the Merchandising requirements (Assortment planning)  Deciding on the Merchandise control i.e. Merchandise level  Deciding on the Merchandise allocation within a store or/and among various stores in the retail-chain. Considerations in Devising Merchandise Plans Forecasts • Forecasts are projections of expected retail sales for given periods. – Components: • • • • Overall company projections Product category projections Item-by-item projections Store-by-store projections (if a chain) Types of Merchandise • • • • • Staple merchandise Assortment merchandise Fashion merchandise Seasonal merchandise Fad merchandise Staple Merchandise • Regular prod ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4