Access over 20 million homework & study documents

Product Marketing. Revised

Content type
User Generated
Subject
Marketing
School
Georgia Southern University
Type
Homework
Rating
Showing Page:
1/4
Surname 1
Student’s Name
Instructor’s Name
Course Title
Due Date
$1 Store Product Analysis
Promising products fail to perform well in the market for several reasons that prompt the
manufacturers to sell them in liquidation stores to satisfy their debts, including paying creditors
and any other person that the company owes money to. One such product is the Yosuda Indoor
Cycling Bike Stationery, an indoor exercise bike with a smooth and comfortable seat cushion
and is durable and easy to maintain. It comprises an LCD monitor, 35lbs flywheel, water bottle
holder, four ways seat, and two ways adjustable handlebar to enable cyclists to feel comfortable
during exercises (TailHappyTV). Looking at this product from the outside and considering its
features, one would wonder why it ended up on a liquidation depot with its price reducing from $
339 to $175.
Image from: https://liquidationdepotllc.com/product/yosuda-stationary-bike/

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/4
Surname 2
This product failed to succeed in the retail market because it did not deliver the desired
outcomes as promised, which disappointed many customers who looked for alternative
exercising bicycles hence reducing the demand. For example, one problem with the machine is
the seat that the company terms as comfortable, which is the opposite. The seat is fluffy, with the
cushion sinking in when one sits on it, making it uncomfortable as one ends up sitting on the
metal frame. Again, the flywheel is locked onto the pedals meaning that the wheel will only stop
when one stops pedaling, which is a disadvantage, especially when one pedals at high speed as
one might lose control and end up moving forward and out of the sit (TailHappyTV). To avoid
this issue, one has to gradually reduce the pedaling speed until one stops, which is not what one
would expect of a stationary bicycle. Additionally, tightening the machine's resistance produces
a loud grinding noise which gets louder as the resistance becomes tighter, which is
uncomfortable for an exercise bicycle.
This product's target market was likely young people under thirty-five years who exercise
regularly and are focused on keeping fit. The company would have considered the marketing mix
to strategize, understand their customers and ensure that they satisfy their needs before entering
the market, meaning that there are some things that they could have done differently to ensure
Yosuda's success in the market. For example, before releasing the product, marketers would have
invested in understanding its life cycle. They should have developed a plan of dealing with every
stage since a product should satisfy existing customer's demands (Lamb et al.). They did not
consider the condition or reaction of the comfortable sit after use which led to customers
complaining of being bothered by sitting on the metal frame after the sit failed to meet their
expectations. They could have also tested customer's views before releasing the product to the

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/4

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 4 pages?
Access Now
Unformatted Attachment Preview
Surname 1 Student’s Name Instructor’s Name Course Title Due Date $1 Store Product Analysis Promising products fail to perform well in the market for several reasons that prompt the manufacturers to sell them in liquidation stores to satisfy their debts, including paying creditors and any other person that the company owes money to. One such product is the Yosuda Indoor Cycling Bike Stationery, an indoor exercise bike with a smooth and comfortable seat cushion and is durable and easy to maintain. It comprises an LCD monitor, 35lbs flywheel, water bottle holder, four ways seat, and two ways adjustable handlebar to enable cyclists to feel comfortable during exercises (TailHappyTV). Looking at this product from the outside and considering its features, one would wonder why it ended up on a liquidation depot with its price reducing from $ 339 to $175. Image from: https://liquidationdepotllc.com/product/yosuda-stationary-bike/ Surname 2 This product failed to succeed in the retail market because it did not deliver the desired outcomes as promised, which disappointed many customers who looked for alternative exercising bicycles hence reducing the demand. For example, one problem w ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents