LEARN MORE...

Operations Plan

Content type

User Generated

Subject

Business

School

Coastal Carolina University

Type

Homework

Uploaded By

xbune844

Pages

Showing Page:

1/5

Operations Plan

Student’s Name

Institutional Affiliation

Course

Professor’s Name

Date

Showing Page:

2/5

Operations Plan

My selected quantitative elements are competition, supply chain, and the target market

for Amazon Company. The e-commerce giant is considering venturing into the Omni channel

market to counter competition with offline retailers, including Walmart, Target, and Tesco. So

far, Amazon has acquired Whole Foods in an attempt to enter into the physical store business.

The expansion into brick-and-mortar retailing will allow the company to reach and serve its

offline customers.

Subjective Data and Actual Demand Outcomes

Subjective data refers to information obtained through an individual’s point of view,

feelings, and perceptions. The subjective data involves is that Amazon will strengthen its

competitive advantage and expand its customer base by venturing into the physical store market.

The company holds a smaller percentage of the market compared to its rivals. While the store is

a leader in the e-commerce market, it trails Walmart in the physical store retail market.

According to Coppola (2021), Amazon had 589 physical stores as of July 2020. Over 500 of

these stores belong to the supermarket chain Whole Foods. As such, the company needs to

increase its physical retail stores to compete favorably in the market.

Since acquiring Whole Foods, Amazon’s income has increased drastically. The

acquisition increased the offline footprint in the company. Cheng (2019) indicates that the

grocery stores helped the company generate up to $18 billion in revenues in 2018. The chart

below indicates Amazon’s revenues from 2017 throughout 2020.

Showing Page:

3/5

End of Preview - Want to read all 5 pages?

Access Now

Unformatted Attachment Preview

1 Operations Plan Student’s Name Institutional Affiliation Course Professor’s Name Date 2 Operations Plan My selected quantitative elements are competition, supply chain, and the target market for Amazon Company. The e-commerce giant is considering venturing into the Omni channel market to counter competition with offline retailers, including Walmart, Target, and Tesco. So far, Amazon has acquired Whole Foods in an attempt to enter into the physical store business. The expansion into brick-and-mortar retailing will allow the company to reach and serve its offline customers. Subjective Data and Actual Demand Outcomes Subjective data refers to information obtained through an individual’s point of view, feelings, and perceptions. The subjective data involves is that Amazon will strengthen its competitive advantage and expand its customer base by venturing into the physical store market. The company holds a smaller percentage of the market compared to its rivals. While the store is a leader in the e-commerce market, it trails Walmart in the physical store retail market. According to Coppola (2021), Amazon had 589 physical stores as of July 2020. Over 500 of these stores belong to the supermarket chain Whole Foods. As such, the company needs to increase its physical retail stores to compete favorably in the market. Since acquiring Whole Foods, Amazon’s income has increased drastically. The acquisition increased the offline footprint in the company. Cheng (2019) indicat ...
Purchase document to see full attachment

Tags: Quantitative Elements target market Actual Demand Outcomes Trends and Seasonality Amazon revenues