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Two Hotels

Content type
User Generated
Subject
Engineering
School
Campbellsville University
Type
Homework
Rating
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Question:
A researcher wishes to compare two hotels on the (1) Convenience of location, (2) Friendly
personnel, and (3) Value for the money attributes. Please complete the following:
a) Design a Likert scale to accomplish this task.
b) Design a semantic differential to accomplish this task.
c) Design a graphic rating scale to accomplish this task.
Answer:
Two hotels
Let’s say
1. Chicago hotel
2. P.C hotel
A. Design a Likert scale to accomplish this task
Statement 1: Chicago hotel has a convenient location
Strongly Agree
Moderately
Agree
Neutral
Moderately
Disagree
Strongly
Disagree
5
4
3
2
1
Statement 2: The Chicago hotel staff is friendly

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Strongly Agree
Moderately
Agree
Neural
Moderately
Disagree
Strongly
Disagree
5
4
3
2
1
Statement 3: The Chicago hotel has good value of money
Strongly Agree
Moderately
Agree
Neutral
Moderately
Disagree
Strongly
Disagree
5
4
3
2
1
Note: another set of Likert items would be used to measure attitudes towards the second hotel.
B. Design a semantic differential to accomplish this task.
a) Convenience of location
Convenient -------------------------------------------------------------------In-Convenient
Centrally Located----------------------------------------------------------- Non Centrally Located
Good Location -------------------------------------------------------------- Bad Location
b) Friendly Personnel
Friendly Personnel ------------------------------------------------------------------ Un Friendly Personal
Cultured Personnel ------------------------------------------------------------------Un Cultured
Personnel

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Question: A researcher wishes to compare two hotels on the (1) Convenience of location, (2) Friendly personnel, and (3) Value for the money attributes. Please complete the following: a) Design a Likert scale to accomplish this task. b) Design a semantic differential to accomplish this task. c) Design a graphic rating scale to accomplish this task. Answer: Two hotels Let’s say 1. Chicago hotel 2. P.C hotel A. Design a Likert scale to accomplish this task Statement 1: Chicago hotel has a convenient location Strongly Agree Moderately Neutral Agree 5 4 3 Statement 2: The Chicago hotel staff is friendly Moderately Strongly Disagree Disagree 2 1 Strongly Agree Moderately Neural Agree 5 4 3 Moderately Strongly Disagree Disagree 2 1 Statement 3: The Chicago hotel has good value of money Strongly Agree Moderately Neutral Agree 5 4 3 Moderately Strongly Disagre ...
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