Scenario Your small marketing consulting firm was recently hired by Costa's Customs. Costa's Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa's Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa's Customs' current marketing strategy ignores all forms of digital marketing. They've come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa's Customs' background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business. Costa's Customs' Company Profile  Instructions You realize that Costa's Customs' current strategy of ignoring digital marketing is a huge disadvantage in today's business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels. The presentation should contain a detailed notes section for Costa's Customs' management, tailor your choices to Costa's Customs' needs/situation, and complete the following below: Detail potential benefits of digital marketing and why it's a good fit for Costa's Customs' brand. Support your opinion with observations from the company profile. Two slides minimum. Select two digital marketing channels that you think best fit the case company and detail their potential impact. Provide an overview of the strengths and weaknesses of each channel choice. Support each channel choice with observations from the company profile. Two slides minimum. Provide initial thoughts on possible ways to implement content marketing within each of your two chosen channels. Address how Costa's Customs could use each channel to implement content marketing. Highlight how content marketing could be used to connect the two channels to each other. Two slides minimum. Select a digital communication model that you think best fits Costa's Customs' needs and your channel choices. Provide an overview of the strengths and weaknesses of this model and explain how it fits with both channel choices. One slide minimum.

Please read carefully this is a 2 part assignment.....Assignment 1: By the end of the week students will compose a research-based essay and informational brochure focusing on ‘movement from before birth toddler years’. Part 1: Essay In your essay, provide a comprehensive explanation of: Moving Before Birth: Fetal Growth and Behavior To include fetal growth, stimulation from the outside, fetal movements, etc.Newborn Movements To include spontaneous movement, reflexes, moving the face, sucking/swallowing/chewing, speech, and facial gestures, holding objects, etc.Movement in the Toddler Stage To include learning to walk, balance and navigation, locomotion, etc. Your essay should be 2000 words and should include at least three (3) citations. The sections should be clearly marked with headings so that your instructor knows which points you are addressing. Follow the guidelines for APA writing style. The title page and references page do not count towards the minimum word amount for this assignment. Part 2: Brochure Create a research-based brochure that provides parents with a visually appealing compilation of movement from pre-birth to toddlers. Include pictures with captions, at least three references, and ensure that this is helpful tool that will help parents track movement milestones. Be sure to use all 6 panels on the brochure wisely and include a solid balance between text and graphics. References must be included on this brochure. Assignment 2: By the end of the week students will compose a research-based essay and informational brochure focusing on the Five Selves. This essay must be in APA format with a minimum of five (5) professional references. The Whole Child text is a practical methods book for foundational or introductory courses in early childhood education. It explains how to teach and care for young children from infancy through Grade 3 in ways that foster healthy development. It helps pre-service teachers understand what children need from the learning environment in order to thrive. For that reason, it focuses on the child and pictures him or her as composed of a number of selves: the physical self, the emotional self, the social self, the cognitive self, and the creative self. Part 1: Essay In your essay, provide a comprehensive explanation of each of the Five Selves. Physical SelfEmotional SelfSocial SelfCognitive SelfCreative Self The explanation will include, but is not limited to: The benefits of developing eachResearch connected to each selfSpecific strategies that educators can implement to develop each self You will use the text as your guide, but you will also use outside research by citing a minimum of five (5) professional references. Part 2: Brochure Create a research-based brochure for families that outlines the Five Selves. Include: Explanation of each selfThe importance/benefits of developing each selfOne specific strategy that families can implement for developing each self in children Be sure to use all six panels on the brochure wisely and include a solid balance between text and graphics. Three (3) references must be included on this brochure.