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Ab1501 marketing plan sosbuddy

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AB1501 - Marketing Dementia GPS Tracking Band: “Wander” Marketing Plan Executive Summary 1 Problem Statement ● ● Current dementia assistive products are inadequate in meeting target audience needs “Wander” fills the gap in the market by addressing all these issues at an affordable price 2 Market Analysis ● ● Micro and macro-analysis of factors that would potentially affect launch of product. Analysis of competitors in the market with their defining features and differentiating factor 3 Segmentation & Targeting ● ● Identifying the needs and wants of various consumer groups Narrow down and target working adults as main consumer group 4 Product & Price ● ● Product key features and differentiation Pricing strategies and profit analysis 5 Place & Promotion ● ● Description of distribution channels and stages at which each channel is implemented Promotional strategies and analysis of potential consumer outreach 6 Implementation & Feasibility ● ● Implementation timeline of channel distribution and promotional strategies Resources required and implementation costs Executive Summary - Context, Problem Statement, & Solutions Situational Context We are representing the company, SOSBuddy, an enterprise based in Singapore that specialises in creating personal GPS tracker. The following slide deck will detail the introduction of a new GPS tracker tailored to Persons with Dementia (PwD), as an addition to SOS Buddy’s product lin ...
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