Smmp Apple3

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Marketing

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Post University

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Homework

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Apple’s Marketing Strategy

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Professor

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Apple’s Marketing Strategy

Introduction

Apple is an established player in the technology industry with over two decades of

experience in which there has been the introduction of revolutionary products. In this final

marketing strategy paper, we shall look at the strategy that Apple can apply to breach into the

fashion industry through iShirt. The product will capitalize on the social media presence of the

organization as well as the millennial generation as the key target market. With the trust that the

organization has with the audience, there is a high presence to gain trust with the consumers. In

this way, Apple has some existing competitive advantages that can enable it to be a leader in

revolutionizing the fashion industry through its designer shirts.

Discussion

I. Phase 1

a. Purpose and Scope

The purpose of the social media marketing plan is to create awareness and promote the iShirt

to its intended customers through social media platforms. The iShirts are high-quality designer

shirts that are to be traded under Apple’s brand. The target audience for the product is the

millennial generation. They make up the largest proportion of social media users and as such, a

social media campaign for the target group is most appropriate for the individuals.

b. Current Social Media Presence:

Apple has an active social media player with a presence of various social media platform

accounts that are active. The presence of various social media platforms offers an existing

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1 Apple’s Marketing Strategy Name Professor Course Date 2 Apple’s Marketing Strategy Introduction Apple is an established player in the technology industry with over two decades of experience in which there has been the introduction of revolutionary products. In this final marketing strategy paper, we shall look at the strategy that Apple can apply to breach into the fashion industry through iShirt. The product will capitalize on the social media presence of the organization as well as the millennial generation as the key target market. With the trust that the organization has with the audience, there is a high presence to gain trust with the consumers. In this way, Apple has some existing competitive advantages that can enable it to be a leader in revolutionizing the fashion industry through its designer shirts. Discussion I. Phase 1 a. Purpose and Scope The purpose of the social media marketing plan is to create awareness and promote the iShirt to its intended customers through social media platforms. The iShirts are high-quality designer shirts that are to be traded under Apple’s brand. The target audience for the product is the millennial generation. They make up the largest proportion of social media users and as such, a social media campaign for the target group is most appropriate for the individuals. b. Current Social Media Presence: Apple has an active social media player with a presence of various social media platform accounts that are active. The presen ...
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Tags: revolutionary products fashion industry millennial generation target market designer shirts