please follow the instructions carefully.please the report should have an introduction, analysis and conclusion.please don't copy and paste .

In this assignment students are required to identify and assess employer branding techniques and online external recruiting best practices. Students are expected to research and evaluate four companies' websites and career pages. Students will evaluate recruitment and employer branding strategies and methods and develop higher level linkages between what they observe and what they have learned in the program, outlining similarities and differences and offering evaluation and criticism of the recruitment and employer branding strategies and methods for those companies while recommending ways for improvement based on what they have learned as well as further studies/research. Students should prepare an analysis report, organized as they see appropriate for the topic, in a way that address all the questions provided for this research. The report should include an introduction and conclusion, should be 8-10 pages (double spaced), APA standards and 12 pts size font. You must also provide a properly cited reference page at the end of the document (including all websites visited). 1. Select and visit four company websites of your choice (not including the textbook example of McDonald’s in Chapter 6) and review their approach to employer branding and recruitment. Conduct research to gather information to address but not limited to the following questions:a. Of the four companies, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there). What were your reasons for making these choices?b. How have these companies incorporated social media to support their branding?c. What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).d. What is being done (if anything) to recruit a more diverse workforce?e. What type of external recruitment methods do these companies use on these websites? Do they use recruitment websites like indeed.ca or LinkedIn? What is the usefulness of this type of recruitment websites to potential candidates? Required material is chapter 6 (Pdf is attached)

Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affects the reputation and brand of the healthcare organization.During this activity, you will be writing a 2-3 page paper. To start with, you must review the link below and find a "real life" healthcare fraud case. After locating a case, please research the organization that was affected by the situation. Next, please create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.Healthcare Fraud