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Strategic business plan

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Running Head: STRATEGIC BUSINESS PLAN 1
Strategic Business Plan
Jimmy Lee Peterson
IT600-1504B-01
Individual Project 4
Dr. Amit Dave
December 13, 2015

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STRATEGIC BUSINESS PLAN 2
Contents
Executive Summary ....................................................................................................................................... 3
Vision ......................................................................................................................................................... 3
Mission ...................................................................................................................................................... 3
Core Values ............................................................................................................................................... 4
Objectives ................................................................................................................................................. 4
Marketing Analysis ........................................................................................................................................ 5
Strategies in Acquiring a market base ...................................................................................................... 5
SWOT Analysis............................................................................................................................................... 6
Strengths ............................................................................................................................................... 6
Weaknesses .......................................................................................................................................... 6
Opportunities ........................................................................................................................................ 7
Threats ...................................................................................................................................................... 7
Summary of Porter’s Five forces ................................................................................................................... 8
Financial Statement ...................................................................................................................................... 9
Conclusion ..................................................................................................................................................... 9
References .................................................................................................................................................. 10

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Running Head: STRATEGIC BUSINESS PLAN Strategic Business Plan Jimmy Lee Peterson IT600-1504B-01 Individual Project 4 Dr. Amit Dave December 13, 2015 1 STRATEGIC BUSINESS PLAN 2 Contents Executive Summary....................................................................................................................................... 3 Vision......................................................................................................................................................... 3 Mission ...................................................................................................................................................... 3 Core Values ............................................................................................................................................... 4 Objectives ................................................................................................................................................. 4 Marketing Analysis ........................................................................................................................................ 5 Strategies in Acquiring a market base ...................................................................................................... 5 SWOT Analysis............................................................................................................................................... 6 Strengths .......................................... ...
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