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Bus 5117 strategic decision making and management written assignment unit 2

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Vision, Mission, and Goals Master of Business Administration, University of the People BUS 5117 - Strategic Decision Making and Management Written Assignment Unit 2 Dr. Ilknur Mj Tekin September 2022 In this assignment, I will consider how the vision, mission, and goals of a company form the strategic managing process that the company selects to implement. Furthermore, we have been requested to offer the three main facts that a global company must contemplate to effectively strive in the global marketplace; the role that the leader of the company has in articulating the vision and mission statements; and whether inner or outside factors are most pertinent to the global company’s mission and vision statements. The answers to these questions are given below; Vision, Mission, Goals, and Strategic Management Procedure Our textbook states that the mission, vision, and goals of a company are set up to respond to three basic questions about a company: why it exists, what it anticipates achieving, and how it will do what is planned (Kennedy, 2020). So, the company’s mission statement tells the reason why it exists in the first place; the company’s vision statement expresses what it aims to be; and the goals of a company are the physical targets of how the company is going to achieve its mission and vision (Kennedy, 2020), and which preferably, will be specific, measurable, attainable, realistic, and time-bound (SMART). So once a company distinguishes who they are and why ...
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