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Social Media
Assignment 10
(15 points)
1. Social Media Demographics and Segmentation (5 pts)
Some of you are probably familiar with the marketing term segmentation. Segmentation
is about breaking the market into groups of similar consumers, so companies can target
each group more effectively. The article below discusses the different demographics of
various social networks.
Please skim the article and tell me one interesting fact you learned from it.
https://sproutsocial.com/insights/new-social-media-demographics/#twitter
Your answer:
2. Using Snapchat ads (5 pts):
Students seem skeptical about the value of Snapchat for marketing purposes. The first
article lists various features that businesses could utilize to advertise on snapchat. The
second one is about how these ads are priced.
https://blog.hootsuite.com/snapchat-ads/
https://forbusiness.snapchat.com/blog/advertising-on-snapchat-how-pricing-works
What’s your opinion on using snapchat for marketing purposes? Did the article
change your opinion on Snapchat? If yes, how?
3. Behavioral targeting (5 points)
I posted a pdf article on canvas titled behavioral targeting (go to modules and scroll
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2
down to this assignment; the article is underneath). You may have to download it in order
to rotate the view (let me know if there are any issues accessing the file).
Some of you have already referred to this concept in previous assignments, but you may
not have heard its name until now and will most likely be shocked by some of the
examples (or not). You don’t need to read the full article unless you’re very interested in
the topic.
What is behavioral targeting and how do you feel about it?

Unformatted Attachment Preview

Social Media Assignment 10 (15 points) 1. Social Media Demographics and Segmentation (5 pts) Some of you are probably familiar with the marketing term segmentation. Segmentation is about breaking the market into groups of similar consumers, so companies can target each group more effectively. The article below discusses the different demographics of various social networks. Please skim the article and tell me one interesting fact you learned from it. https://sproutsocial.com/insights/new-social-media-demographics/#twitter Your answer: 2. Using Snapchat ads (5 pts): Students seem skeptical about the value of Snapchat for marketing purposes. The first article lists various features that businesses could utilize to advertise on snapchat. The second one is about how these ads are priced. https://blog.hootsuite.com/snapchat-ads/ https://forbusiness.snapchat.com/blog/advertising-on-snapchat-how-pricing-works What’s your opinion on using snapchat for marketing purposes? Did the article change your opinion on Snapchat? If yes, how? 3. Behavioral targeting (5 points) I posted a pdf article on canvas titled behavioral targeting (go to modules and scroll 2 down to this assignment; the article is underneath). You may have to download it in order to rotate the view (let me know if there are any issues accessing the file). Some of you have already referred to this concept in previous assignments, but you may not have heard its name until now and will most likely be shocked by some of the examples (or not). You don’t need to read the full article unless you’re very interested in the topic. What is behavioral targeting and how do you feel about it? Name: Description: ...
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