NTC 360 Week 4 DQ2

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Week 4 DQ2

What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a

company ensure its message is heard?

The term noise in marketing is used to describe any “communication

strategy that can get the attention of the target market to the product

or service being marketed or sold”. This includes any from of

advertising, such as TV commercials, media ads, ECT. Noise in

marketing can become overwhelming. One of the ways to ensure that

the message of a product is heard over the noise is to ensure that the

product or service being advertised meets the exceptions that are set

out. Products or services that miss represent them get noticed for the

wrong reasons, where products or services that meet or exceed

expectations rise above the noise. Another factor that comes in to

play in making your product or service advertising rise above the

noise is to ensure that the advertising is aimed at the right audience.

This requires a good understanding of whom your target market is,

and requires a e&ective research plan.

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Week 4 DQ2 What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? The term noise in marketing is used to describe any "communication strategy that can get the attention of the target market to the product or serv ...
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