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Running head: WALK-IN AND RETAIL CLINIC 1
Health Care in Walk-in and Retail Clinic
Student’s Name
Institutional Affiliation
Course Title + Number
Instructor’s Name
Date
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WALK-IN AND RETAIL CLINIC 2
Health Care in Walk-in and Retail Clinic
Introduction
In the many states, health care system have been noted to change in landscape and
convenience. The walk-in clinics, retail clinics, and no appointment offices have risen for the
past four years. These health care systems have replaced the traditional doctors and family
doctors who they have been noted to be inconvenient (Kaissi, 2016). The local area studied in
this research have been noted to have a rapid increase in changing the way they operate medical
centers. There are many places in which in which health care is delivered, the method of delivery
and the marketing techniques used by this service providers. Therefore, there is need to analyze
the walk-in, retail and no appointment clinics and the effective method used in marketing such
health care systems. This research paper will focus on analyzing changing landscape in health
care system, analysis the audiences targeted by walk-in and retail clinics and also what
marketing approaches have these systems used to get customers including their philosophical
perspectives and use of social media to enhance consumer preferences.
Literature review
In many states in America, there is a change in the landscape of the health system. The
introduction of ACA’s policies brings the differentiating factors on the various places in which
heath care are delivered and the demographic targeted. The introduction of walk-in, retail, and no
appointment health care system units since 1983 in the United States makes a change in how
medical services are delivered to various people. Many states have adhered to the government
laws on ACA’s and health care bills (Kaissi, 2016). This includes insurance. Some states and
areas are seen to be reluctant in ensuring strict adherences in the ACA and governmental laws.
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WALK-IN AND RETAIL CLINIC 3
Thus, most of its people are underinsured or uninsured, forcing an increase in the number such
convenient health care system units such as walk-ins.
Furthermore, the use of social networking and media to make the walk-in clinics and
retail clinics popular has risen. Many clinics have been using virtual care and social media such
as Facebook and Twitter to inform customers about their services (Lefebvre, 2013). They include
video calls and chats offering 24/7 service delivery. Since the walk-in clinic and retail clinic are
near the customers and can engage themselves fully to their customers, they come to realize
more popularity and accessible to patients as compared to hospitals.
When developing a clinic it is important to ensure that a good marketing plan strategy is
laid down. Most clinics ensure that they have developed a well business plan and identify the
part of the marketing plan. They ensure that majority of the demographics, culturally different
people, and their market get quality services (Macioce, 2016). They use census information and
research-based results to make their marketing plan. These clinics make use of the existing
workplace to deliver services.
Methodology
The need to conduct a survey in the locality was a paramount act. Prepared
questionnaires and proper questions for the support of the research target. The research needed to
get results on why there is a rapid change in the landscape of health care system. Also, the survey
included empirical results on the number of insured, uninsured and underinsured. The cultural
and demographic factors were all settled in the results. The results obtained through the
questionnaires were analyzed and scholar works were used to compare the results. Moreover, I
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WALK-IN AND RETAIL CLINIC 4
will visit one walk-in and retail clinic, and no appointment physicians’ offices and check on how
it operates and what their services and targets groups are.
Results
It is found that majorly all people are a target by the introduction of the walk-in clinics
and the retail clinics. But, the results show that those who are majorly targeted in the introduction
of these convenient health care systems are the old, the uninsured and underinsured, outpatients
and provides emergency for abrupt diseases and injuries such as an accident at homes.
These healthcare system has shown that it can adapt to demographic changes in the
community. The walk-in clinics, retail clinics, and no appointment offices serve people of
different age, gender, race, ethnicity, different level of income earners and adapts to their clients.
Moreover, the cultural and religious factors have been influencing the health care system. People
from different ethnicity differ from other people. The Islamic and Christian values are different.
The marketing approach used by these clinics is diversified. It empowers the need to
make each person fully satisfied. Their main aim in the marketing plan is to reach the required
market and offer quality work. Also, they offer an extension of delivery time.
Discussion
In survey results in states that have less insured people includes the locality studied.
Many people in the region are noted that they are uninsured and thereby raising the number of
walk-ins, retail, and no appointment clinics. Though the ACA’s policies have been implemented
in most states such as New York and Illinois and more than 8.8 million Americans gained health
coverage, there are some states that have failed to implement them (Kaissi, 2016). This creates a
changing landscape in the healthcare systems.
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WALK-IN AND RETAIL CLINIC 5
Furthermore, the high cost of living and self-employment factors drive my locality.
People are majorly self-employed. Many people work in their shops and others in their own
firms. This makes them not access insurance and sometimes do not bother about insuring
themselves (Macioce, 2016). Adults have been noted to be uninsured or underinsured due to lack
of enough money to insure themselves. These factors have led to increased and changing the
landscape of the health care system.
Culture difference describes why there is changing health care systems. Some culture
does not allow male physicians to check female patients. In the walk-in and retail clinics I
visited, it showed that people from the Asia and Africans believed that male physicians could not
attend female patients, especially when dealing with private parts. The Buddhists seek non-
pharmacological pain management options (Macioce, 2016). Thus, from the research, it can be
noted that difference in culture necessitates a change in the landscape of health care system.
Furthermore, cultural competencies have been observed in the clinics that I visited. When
the government and private organization that support people’s welfare requests for racial and
ethnicity differences fight, these health care systems are known to have no racial or ethnic
discrimination (Macioce, 2016). Therefore, the goal of cultural competence in delivering health
care system and workforce that is capable of delivering highest-quality of servicers regardless of
race has adhered and respected by walk-in, retail and no appointment clinics and hospitals
(Lefebvre, 2013). Thus, the clinics address quality, disparities and quality imperatives in the life
of people.
The targeted market for this clinics is diversified. The clinicians use a diversified market
plan in ensuring that their customers are well satisfied with their services. They ensure that four
vital area of concern that is geographic, demographics, psychographics, and behavior have been
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WALK-IN AND RETAIL CLINIC 6
well secured when developing a market plan (Kaissi, 2016). Clinics view their patients as
customers and therefore, they do not discriminate them. They paint customers’ picture in their
mind and ensure that the satisfaction of patient is a door to the next step of development. Thus,
use of marketing tools such as marketing mix, make fair prices for their services, ensuring
branding of their products and offering unique services to all demographics is important.
Finally, it is seen that the clinics are all round. They operate in both urban and rural
areas. They allow extension of time and how their services are delivered. They also diversify the
services offered including nurturing surgery, quick services to students and offer oral medical
practices.
Conclusion
The healthcare system has been revolutionized. The introduction of walk-in clinics and
retail clinic are some of the changes making and changing how medical services are delivered
conveniently by the people. These clinics develop a well-structured marketing plan and use
media and social networking as a strategy to access more clients and also make time extension.
They do not offer any appointment and hence, one can conveniently choose a time to visit.
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WALK-IN AND RETAIL CLINIC 7
References
Kaissi, A. (2016). Health care retail clinics: current perspectives. Innovation and
Entrepreneurship in Health, 47. http://dx.doi.org/10.2147/ieh.s88610
Lefebvre, R. C. (2013). Social marketing and social change: Strategies and tools for improving
health, well-being, and the environment. John Wiley & Sons.
Macioce, F. (2016). Balancing cultural pluralism and universal bioethical standards: multiple
strategies. Medicine, Health Care and Philosophy. http://dx.doi.org/10.1007/s11019-016-
9691-8

Unformatted Attachment Preview

Running head: WALK-IN AND RETAIL CLINIC Health Care in Walk-in and Retail Clinic Student’s Name Institutional Affiliation Course Title + Number Instructor’s Name Date 1 WALK-IN AND RETAIL CLINIC 2 Health Care in Walk-in and Retail Clinic Introduction In the many states, health care system have been noted to change in landscape and convenience. The walk-in clinics, retail clinics, and no appointment offices have risen for the past four years. These health care systems have replaced the traditional doctors and family doctors who they have been noted to be inconvenient (Kaissi, 2016). The local area studied in this research have been noted to have a rapid increase in changing the way they operate medical centers. There are many places in which in which health care is delivered, the method of delivery and the marketing techniques used by this service providers. Therefore, there is need to analyze the walk-in, retail and no appointment clinics and the effective method used in marketing such health care systems. This research paper will focus on analyzing changing landscape in health care system, analysis the audiences targeted by walk-in and retail clinics and also what marketing approaches have these systems used to get customers including their philosophical perspectives and use of social media to enhance consumer preferences. Literature review In many states in America, there is a change in the landscape of the health system. The introduction of ACA’s policies brings the differentiating factors on the various places in which heath care are delivered and the demographic targeted. The introduction of walk-in, retail, and no appointment health care system units since 1983 in the United States makes a change in how medical services are delivered to various people. Many states have adhered to the government laws on ACA’s and health care bills (Kaissi, 2016). This includes insurance. Some states and areas are seen to be reluctant in ensuring strict adherences in the ACA and governmental laws. WALK-IN AND RETAIL CLINIC 3 Thus, most of its people are underinsured or uninsured, forcing an increase in the number such convenient health care system units such as walk-ins. Furthermore, the use of social networking and media to make the walk-in clinics and retail clinics popular has risen. Many clinics have been using virtual care and social media such as Facebook and Twitter to inform customers about their services (Lefebvre, 2013). They include video calls and chats offering 24/7 service delivery. Since the walk-in clinic and retail clinic are near the customers and can engage themselves fully to their customers, they come to realize more popularity and accessible to patients as compared to hospitals. When developing a clinic it is important to ensure that a good marketing plan strategy is laid down. Most clinics ensure that they have developed a well business plan and identify the part of the marketing plan. They ensure that majority of the demographics, culturally different people, and their market get quality services (Macioce, 2016). They use census information and research-based results to make their marketing plan. These clinics make use of the existing workplace to deliver services. Methodology The need to conduct a survey in the locality was a paramount act. Prepared questionnaires and proper questions for the support of the research target. The research needed to get results on why there is a rapid change in the landscape of health care system. Also, the survey included empirical results on the number of insured, uninsured and underinsured. The cultural and demographic factors were all settled in the results. The results obtained through the questionnaires were analyzed and scholar works were used to compare the results. Moreover, I WALK-IN AND RETAIL CLINIC 4 will visit one walk-in and retail clinic, and no appointment physicians’ offices and check on how it operates and what their services and targets groups are. Results It is found that majorly all people are a target by the introduction of the walk-in clinics and the retail clinics. But, the results show that those who are majorly targeted in the introduction of these convenient health care systems are the old, the uninsured and underinsured, outpatients and provides emergency for abrupt diseases and injuries such as an accident at homes. These healthcare system has shown that it can adapt to demographic changes in the community. The walk-in clinics, retail clinics, and no appointment offices serve people of different age, gender, race, ethnicity, different level of income earners and adapts to their clients. Moreover, the cultural and religious factors have been influencing the health care system. People from different ethnicity differ from other people. The Islamic and Christian values are different. The marketing approach used by these clinics is diversified. It empowers the need to make each person fully satisfied. Their main aim in the marketing plan is to reach the required market and offer quality work. Also, they offer an extension of delivery time. Discussion In survey results in states that have less insured people includes the locality studied. Many people in the region are noted that they are uninsured and thereby raising the number of walk-ins, retail, and no appointment clinics. Though the ACA’s policies have been implemented in most states such as New York and Illinois and more than 8.8 million Americans gained health coverage, there are some states that have failed to implement them (Kaissi, 2016). This creates a changing landscape in the healthcare systems. WALK-IN AND RETAIL CLINIC 5 Furthermore, the high cost of living and self-employment factors drive my locality. People are majorly self-employed. Many people work in their shops and others in their own firms. This makes them not access insurance and sometimes do not bother about insuring themselves (Macioce, 2016). Adults have been noted to be uninsured or underinsured due to lack of enough money to insure themselves. These factors have led to increased and changing the landscape of the health care system. Culture difference describes why there is changing health care systems. Some culture does not allow male physicians to check female patients. In the walk-in and retail clinics I visited, it showed that people from the Asia and Africans believed that male physicians could not attend female patients, especially when dealing with private parts. The Buddhists seek nonpharmacological pain management options (Macioce, 2016). Thus, from the research, it can be noted that difference in culture necessitates a change in the landscape of health care system. Furthermore, cultural competencies have been observed in the clinics that I visited. When the government and private organization that support people’s welfare requests for racial and ethnicity differences fight, these health care systems are known to have no racial or ethnic discrimination (Macioce, 2016). Therefore, the goal of cultural competence in delivering health care system and workforce that is capable of delivering highest-quality of servicers regardless of race has adhered and respected by walk-in, retail and no appointment clinics and hospitals (Lefebvre, 2013). Thus, the clinics address quality, disparities and quality imperatives in the life of people. The targeted market for this clinics is diversified. The clinicians use a diversified market plan in ensuring that their customers are well satisfied with their services. They ensure that four vital area of concern that is geographic, demographics, psychographics, and behavior have been WALK-IN AND RETAIL CLINIC 6 well secured when developing a market plan (Kaissi, 2016). Clinics view their patients as customers and therefore, they do not discriminate them. They paint customers’ picture in their mind and ensure that the satisfaction of patient is a door to the next step of development. Thus, use of marketing tools such as marketing mix, make fair prices for their services, ensuring branding of their products and offering unique services to all demographics is important. Finally, it is seen that the clinics are all round. They operate in both urban and rural areas. They allow extension of time and how their services are delivered. They also diversify the services offered including nurturing surgery, quick services to students and offer oral medical practices. Conclusion The healthcare system has been revolutionized. The introduction of walk-in clinics and retail clinic are some of the changes making and changing how medical services are delivered conveniently by the people. These clinics develop a well-structured marketing plan and use media and social networking as a strategy to access more clients and also make time extension. They do not offer any appointment and hence, one can conveniently choose a time to visit. WALK-IN AND RETAIL CLINIC 7 References Kaissi, A. (2016). Health care retail clinics: current perspectives. Innovation and Entrepreneurship in Health, 47. http://dx.doi.org/10.2147/ieh.s88610 Lefebvre, R. C. (2013). Social marketing and social change: Strategies and tools for improving health, well-being, and the environment. John Wiley & Sons. Macioce, F. (2016). Balancing cultural pluralism and universal bioethical standards: multiple strategies. Medicine, Health Care and Philosophy. http://dx.doi.org/10.1007/s11019-0169691-8 Name: Description: ...
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