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MGT 330 Week 3 Individual Assignment Management Planning Paper

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Planning 1
Management Planning Paper
Altria Group Inc.
xxxx
MGT 330
2/12/2010

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Planning 2
Planning is a vital function to be considered by companies large and small, when
traversing the various steps in running their businesses. Traditionally, however, large companies
have been on the forefront of strategic planning implementation. Such companies face several
internal and external factors that have an impact on their organization as a whole, but more
specifically, the planning function of management. These factors are often broad, and can include
issues such as ethics, legality, and social responsibility. The Altria Group, Inc. is a company that
is often scrutinized on the basis of ethical and social issues, and these factors have a great impact
on organizational planning.
Previously known as The Phillip Morris Companies, Altria Group Inc. produces a wide
variety of tobacco, beer, and food products. “Altria sells some of the world’s most successful and
best-known packaged goods. Altria’s Philip Morris divisions make several leading cigarette
brands and other tobacco products in the United States and internationally. The Philip Morris
USA division is the nation’s leading cigarette manufacturer. Altria’s food division, Kraft Foods,
Inc., produces a variety of popular cereals, prepared foods, and beverages. Altria is also the
major shareholder in SABMiller plc, formerly known as the Miller Brewing Co., which makes
some of the best-selling beers in the United States and in the world. Altria is based in New York
City. The cigarette brands produced by the Philip Morris divisions include Marlboro, Virginia
Slims, Chesterfield, and Basic. Kraft Foods is one of the world’s largest food companies. Its
brands include Kraft, Maxwell House, Oreo, and Oscar Mayer” (Microsoft® Student 2008
[DVD], 2007)
Altria has come under fire from just about every direction; ranging from accusations of
excessive political lobbying, being named as a defendant in several tobacco related lawsuits, and
developing a harmful and unethical tobacco advertising campaigns, among other things. When a
company must deal with such heated issues, every facet of management planning is affected.

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