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Mba 580 metrics for innovation michelle ferola

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Metrics for Innovation
MBA 580-R4420
Southern New Hampshire University
Dr. Allen
Michelle Ferola
June 26, 2021

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Measures of Innovation
When looking at the chart, the number active projects for INAG is 12 and the active
projects for AMMB is 6. While this is a display that there is innovation happening in both
companies, it is likely that AMMB is utilizing discontinuous innovation while INAG is utilizing
incremental innovation. This is because discontinuous innovation typically takes longer to create
new products as it requires the company to start from scratch whereas the incremental innovation
allows a company to build off of what is already existing. Incremental innovation allows for a
company to produce more products and continuously update them.
The research and development headcount for INAG is 52 employees, and for AMMB it is
33 employees. With INAG having the larger research and development department, it shows
why they would also have more active projects. Having a larger R&D department allows for
multiple teams to work on different projects and be truly dedicated to that project to complete
development in a timely manner. This also allows for more opportunity for innovation as well as
labor efficiency. As previously stated, having a higher headcount in research and development
will allow more focused time on a project. If these metrics where to increase over time, it would
result in more innovation and likely more active projects.
Culture
After reviewing the data, it seems that INAGG, Inc. is the company that is more likely to
have a culture that supports innovation and creativity. This is because the larger research and
development department allows for the employees to have a lighter workload while being able to
stay on top of current trends within the market. This also reflects in the number of active projects
that are being worked on as well as new product launches in the last four years, both of which are
double the number of AMMB Inc’s results.

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Metrics for Innovation MBA 580-R4420 Southern New Hampshire University Dr. Allen Michelle Ferola June 26, 2021 Measures of Innovation When looking at the chart, the number active projects for INAG is 12 and the active projects for AMMB is 6. While this is a display that there is innovation happening in both companies, it is likely that AMMB is utilizing discontinuous innovation while INAG is utilizing incremental innovation. This is because discontinuous innovation typically takes longer to create new products as it requires the company to start from scratch whereas the incremental innovation allows a company to build off of what is already existing. Incremental innovation allows for a company to produce more products and continuously update them. The research and development headcount for INAG is 52 employees, and for AMMB it is 33 employees. With INAG having the larger research and development department, it shows why they would also have more active projects. Having a larger R&D department allows for multiple teams to work on different projects and be truly dedicated to that project to complete development in a timely manner. This also allows for more opportunity for innovation as well as labor efficiency. As previously stated, having a higher headcount in research and development will allow more focused time on a project. If these metrics where to increase over time, it would result in more innovation and likely more active projects. Culture After reviewing the data, it ...
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