A political candidate is planning his media budget for an upcoming el

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A political candidate is planning his media budget for an

upcoming election. He has dollar 90, 500 to spend. His

political consultants have provided him with the following

estimates of additional votes as a result of the advertising

effort: For every small sign placed by the roadside, he will

garner 140 additional votes. For every large sign placed

by the roadside, he will garner 30 additional votes. For

every thousand bumper stickers placed on cars, he will

garner 10 additional votes. For every hundred personal

mailings to registered voters, he will garner 40 additional

votes, and For every radio ad heard daily in the last month

before the election, he will garner 485 additional votes.

The costs for each of these advertising devices, along with

the practical minimum and maximum that should be

planned for each, are shown on the following table. How

should the candidate plan to spend his campaign money?

Solution

Total Budget is $90,500.

Minimum cost of bumper stickers is 30 * 40 = $ 1200.

Maximum cost of bumper stickers is 30 * 100 = $ 3000.

Minimum cost of personal mailing is 81* 500 = $ 40500.

Maximum cost of personal mailing is 81 * 800 = $ 64800.

Minimum cost of radio ads is 1000 * 3 = $ 3000.

Maximum cost of radio ads is 1000 * 12 = $12000.

Minimum cost of small road side signs is 25 * 100 = $

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A political candidate is planning his media budget for an upcoming election. He has dollar 90, 500 to spend. His political consultants have provided him with the following estimates of additional votes as a result of the advertising effort: For every small sign placed by the roadside, he will garner 140 additional votes. For every large sign placed by the roadside, he will garner 30 additional votes. For every thousand bumper stickers placed on cars, he will garner 10 additional votes. For every hundre d personal mailings to registered voters, he will garner 40 additional votes, and For every ...
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