For this assessment, consider that you work for a company that develops and sells case studies and case study analyses. Your company's primary customers are colleges and universities wanting to use them within their courses, but your company also has customers using them for management training and development. Your manager asked you to conduct research and develop a case study analysis. She's specifically interested in you doing the analysis on one of the companies from this list:L. L. Bean.Amazon.com.Starbucks.Intel.Johnson and Johnson.Research and write about the company that you have selected from the above list.You and your manager discussed the high-level outline of your analysis and agreed you should address the following items. As the basis for your research, you can use any of the resources noted in this course, in the Capella library, and on the Internet:Describe the organization's business model (particularly related to their supply chain strategy) and provide a diagram or visual to explicitly describe that same business model.Compare and contrast the organization's supply chain strategy with another organization's strategy.Analyze the global challenges the organization faces in its supply chain and discuss strategies to minimize the challenges.Explain and validate the importance of aggregate planning to the organization's supply chain and its partners.Analyze the role demand forecasting plays in the organization's supply chain strategy.Analyze how pricing promotions are used to change demand.Based on the intended audience, your report should be well organized and written in clear, succinct language. Target 800–1000 words. Attributing sources in your professional and academic work supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consistency and ensures that readers can locate original sources if desired.Academic Integrity and APA FormattingAs a reminder related to using APA rules to ensure academic honesty:When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.SCM Case Analysis: Forecasting and Planning Scoring GuideCRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDDescribe an organization's business model.Does not identify an organization's business model.Identifies an organization's business model, but does not explain its significance or impact.Describes an organization's business model.Provides a diagram or visual to explicitly describe an organization's business model.Explain an organization's supply chain strategy.Does not identify an organization's supply chain strategy.Identifies an organization's supply chain strategy, but does not explain its significance or impact.Explains an organization's supply chain strategy.Compares and contrasts an organization's supply chain strategy with another organization's strategies.Analyze the global challenges that an organization faces in its supply chain.Does not identify the global challenges that an organization faces in its supply chain.Identifies the global challenges that an organization faces in its supply chain, but does not explain their significance or impact.Analyzes the global challenges that an organization faces in its supply chain.Analyzes the global challenges that an organization faces in its supply chain and discusses strategies to minimize the challenges.Explain the importance of aggregate planning to an organization's supply chain and its partners.Does not identify the importance of aggregate planning to an organization's supply chain and its partners.Identifies the importance of aggregate planning to an organization's supply chain and its partners, but does not explain its significance or impact.Explains the importance of aggregate planning to an organization's supply chain and its partners.Validates the importance of aggregate planning to an organization's supply chain and its partners.Describe the role demand forecasting plays in an organization's supply chain strategy.Does not identify the role demand forecasting plays in an organization's supply chain strategy.Identifies the role demand forecasting plays in an organization's supply chain strategy, but does not explain its significance or impact.Describes the role demand forecasting plays in an organization's supply chain strategy.Analyzes the role demand forecasting plays in an organization's supply chain strategy.Explain how pricing promotions are used to change demand.Does not explain how pricing promotions are used to change demand.Explains how pricing promotions are used, but does not connect the explanation to change demand.Explains how pricing promotions are used to change demand.Analyzes how pricing promotions are used to change demand.Exhibit proficiency in writing, critical thinking, and academic integrity by appropriately attributing sources.Does not exhibit proficiency in writing and critical thinking; does not appropriately attribute source.Exhibits inconsistent proficiency in writing, critical thinking, and appropriately attributing sources.Exhibits proficiency in writing, critical thinking, and academic integrity by appropriately attributing sources.Exhibits proficiency in writing, critical thinking, and academic integrity by appropriately attributing sources, and supports analysis with relevant research.