Access over 20 million homework & study documents


MKT421 Wk 2 DQ 3




Showing Page:
What are the different types of buyers and consumers?
Buyers and consumers are of many types. They can be individuals, children, teenagers, or
middle-aged. Similarly, they can be males, females and even complete families. Companies can
also be buyers or consumers.
How does the type of buyer or consumer affect marketing strategy? As part of your response,
consider the characteristics of buyers and the factors that influence their purchasing decision.
Marketing is a planned and targeted effort so type of buyer will decide what type of strategy will
be used. If we want to market female products, out target market will be females and the
marketing strategy will revolve around targeting them. Men can be left out of it as they will not
be interested in female stuff.
How can an organization ensure that their market strategy is appropriate for their target market?
Surveys can be used to gather information from the customers. This can be used to check what
their target market thinks of their product and how can it be improved. Some companies hire
people who watch their advertisement and then give them feedback on a questionnaire regarding
the played advertisement. In this way, the company can improve their advertisement campaign to
target the market more effectively.

Sign up to view the full document!

lock_open Sign Up
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Great content here. Definitely a returning customer.