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After having read the course notes and the various article and video

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After having read the course notes and the various article
and video links, let\'s consider how to market a new or
enhanced product. Let\'s say that we have developed a
new SmartPhone that allows for video conversations (we
could work for Apple or Samsung or any of the major
companies).
What aspects of marketing will bring that product to life in
customers hands? Does the \"four P\'s\" approach seem
more relevant or does the S.A.V.E approach seem more
relevant to marketing this product? Be specific in your
response, giving concrete suggestions and examples.
http://www.mindtools.com/pages/article/newSTR_94.htm
https://www.extension.purdue.edu/extmedia/EC/EC-730.pdf
https://www.youtube.com/watch?v=5F6eiJ2bWHw
https://hbr.org/2013/01/rethinking-the-4-ps/ar/1
http://www.businessmodelsinc.com/the-new-4-ps-in-
marketing-s-a-v-e/
Help! Thanks
Solution
After having read the course notes and the various article
and video links, let\'s consider how to market a new or
enhanced product. Let\'s say that we have developed a
new Smartphone that allows for video conversations (we
could work for Apple or Samsung or any of the major
companies).

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After having read the course notes and the various article and video links, let\'s consider how to market a new or enhanced product. Let\'s say that we have developed a new SmartPhone that allows for video conversations (we could work for Apple or Samsung or any of the major companies). What aspects of marketing will bring that product to life in customers hands? Does the \"four P\'s\" approach seem more relevant or does the S.A.V.E approach seem more relevant to marketing this product? Be specific in your response, giving concrete suggestions and examples. http://www.mindtools.com/pages/artic ...
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