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After having read the course notes and the various article and video

After having read the course notes and the various article and video

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After having read the course notes and the various article

and video links, let\'s consider how to market a new or

enhanced product. Let\'s say that we have developed a

new SmartPhone that allows for video conversations (we

could work for Apple or Samsung or any of the major

companies).

What aspects of marketing will bring that product to life in

customers hands? Does the \"four P\'s\" approach seem

more relevant or does the S.A.V.E approach seem more

relevant to marketing this product? Be specific in your

response, giving concrete suggestions and examples.

http://www.mindtools.com/pages/article/newSTR_94.htm

https://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

https://www.youtube.com/watch?v=5F6eiJ2bWHw

https://hbr.org/2013/01/rethinking-the-4-ps/ar/1

http://www.businessmodelsinc.com/the-new-4-ps-in-

marketing-s-a-v-e/

Help! Thanks

Solution

After having read the course notes and the various article

and video links, let\'s consider how to market a new or

enhanced product. Let\'s say that we have developed a

new Smartphone that allows for video conversations (we

could work for Apple or Samsung or any of the major

companies).

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After having read the course notes and the various article and video links, let\'s consider how to market a new or enhanced product. Let\'s say that we have developed a new SmartPhone that allows for video conversations (we could work for Apple or Samsung or any of the major companies). What aspects of marketing will bring that product to life in customers hands? Does the \"four P\'s\" approach seem more relevant or does the S.A.V.E approach seem more relevant to marketing this product? Be specific in your response, giving concrete suggestions and examples. http://www.mindtools.com/pages/artic ...
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