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Chapter 10 addresses the critical role of information technology in

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Chapter 10 addresses the critical role of information
technology in managing CRM. Go to the website for
Oracle, SAP, IBM or another software firm and briefly
describe what you find about their customer relationship
management software in terms of their capabilities and
proposed benefits.
Solution
IBM
The goal - Take your sales to the next level
Customer information, at the marketing, sales and service
levels, is crucial to your overall business value. If
customers aren

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Chapter 10 addresses the critical role of information technology in managing CRM. Go to the website for Oracle, SAP, IBM or another software firm and briefly describe what you find about their customer relationship management software in terms of their capabilities and proposed benefits. Solution ...
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