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As a business manager, you work for a firm with 20 locations across

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As a business manager, you work for a firm with 20
locations across the U.S. Your company produces office
copiers and competes with Xerox Corporation. Your
company is considering opening offices in Singapore and
Berlin to take advantage of the well-educated talent pool
available in those countries. Conduct research about what
IT changes would have to be made to move from a
domestic firm to a global firm. Discuss the impacts on your
Information Systems Department. Provide examples of the
cultural implications and the logistical problems that would
have to be considered. These could range from being in
different time zones to overcoming the language barrier.
Solution
Marketing. Several definitions have been proposed for the
term marketing. Each tends to emphasize different issues.
Memorizing a definition is unlikely to be useful; ultimately,
it makes more sense to thinking of ways to benefit from
creating customer value in the most effective way, subject
to ethical and other constraints that one may have. The
2006 and 2007 definitions offered by the American
Marketing Association are relatively similar, with the 2007
appearing a bit more concise. Note that the definitions
make several points:

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As a business manager, you work for a firm with 20 locations across the U.S. Your company produces office copiers and competes with Xerox Corporation. Your company is considering opening offices in Singapore and Berlin to take advantage of the well-educated talent pool available in those countries. Conduct research about what IT changes would have to be made to move from a domestic firm to a global firm. Discuss the impacts on your Information Systems Department. Provide examples of the cultural implications and the logistical problems that would have to be considered. These could range from b ...
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