Develop a brand presentation of 8 12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker's notes sections of each slide to expand your talking points.IntroductionBranding is a means of differentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment introduces the concept of brands and discusses the various ways marketers position their products within the brand structure. By the end of the assessment, you may look at branding and products a bit differently than you do right now!IntroductionCompletion of this portfolio work project will help you understand the key components of a brand presentation.ScenarioThe Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan submitted in Assessment 1. They have now asked you to develop a brand presentation based on this work.Your RoleYou are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8 12 slides that synthesize the work, using the speaker's notes sections of each slide to expand your talking points. Be sure your presentation includes:What is the brand name for the product? What role does the new product play in the brand portfolio?Who is the target market?What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?What will be the new product position? How will it complement the objectives?What will be the new product competitive pricing strategy? How will it complement the objectives?How will this be reflected in the packaging? How will it complement the objectives?How will this be reflected in the promotion? How will it complement the objectives?How will this be reflected in the placement? How will it complement the objectives?Deliverable FormatPowerPoint presentation. Use Guidelines for Effective PowerPoint Presentations [PPTX] as a resource.8 12 slides (in addition to the title and references slides).Include additional details on each slide in the speaker’s notes section.Additional requirements:Title slide.References slide.APA-formatted references from at least five sources.Be sure you consider the audience.

Assignment: Introduction to Quantitative Analysis: Confidence IntervalsIn your Week 2 Assignment, you displayed data based on a categorical variable and continuous variable from a specific dataset. In Week 3, you used the same variables as in Week 2 to perform a descriptive analysis of the data. For this Assignment, you will calculate a confidence interval in SPSS for one of the variables from your Week 2 and Week 3 Assignments.To prepare for this Assignment:Review the Learning Resources related to probability, sampling distributions, and confidence intervals.For additional support, review the Skill Builder: Confidence Intervals and the Skill Builder: Sampling Distributions, which you can find by navigating back to your Blackboard Course Home Page. From there, locate the Skill Builder link in the left navigation pane.Using the SPSS software, open the Afrobarometer dataset or the High School Longitudinal Study dataset (whichever you chose) from Week 2.Choose an appropriate variable from Weeks 2 and 3 and calculate a confidence interval in SPSS.Once you perform your confidence interval, review Chapter 5 and 11 of the Wagner text to understand how to copy and paste your output into your Word document.For this Assignment:Write a 2- to 3-paragraph analysis of your results and include a copy and paste of the appropriate visual display of the data into your document.Based on the results of your data in this confidence interval Assignment, provide a brief explanation of what the implications for social change might be.By Day 7Submit your Introduction to Quantitative Analysis: Confidence Intervals Assignment.