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Two QuestionsFirst Question related to Determining Advertising an

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Two Questions
First Question related to: Determining Advertising and
Pricing Strategies Internationally
Differences in culture must be considered. I remember
reading of a commercial that had to be changed in Hong
Kong because the lead actor was wearing a green hat and
that signified in Hong Kong that he was a Cuckold. That is
someone whose wife has been unfaithful and he wears the
green hat to show his shame. How can this company guard
against making a similar mistake?
Second Question Related to: Staffing Policies
Internationally
Will a company use more than one of these orientations in
the lifetime of the company? (ethnocentric, polycentric,
and geocentric approaches)
Solution
1. The Company can guard itself from making similar
mistakes with the help of given steps:
Therefore, the company can design effective
advertisements by avoiding the above mistakes.
2. A company can use more than one orientation approach
during its lifetime. If a company is new to the overseas
market, it should utilize ethnocentric approach. This
approach would help the company to take centralized

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Two Questions First Question related to: Determining Advertising and Pricing Strategies Internationally Differences in culture must be considered. I remember reading of a commercial that had to be changed in Hong Kong because the lead actor was wearing a green hat and that signified in Hong Kong that he was a Cuckold. That is someone whose wife has been unfaithful and he wears the green hat to show his shame. How can this company guard against making a similar mistake? Second Question Related to: Staffing Policies Internationally Will a company use more than one of these orientations in the li ...
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