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What 3 4 top priority issues do kevin plank and under armour managem

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what 3-4 top priority issues do kevin plank and under
armour management need to address
Solution
The top priorities that Kevin Plank and Under Armour
management need to address are global strategy,
distribution issues, and advertising. The very first issue
that Under Armour should address is there global strategy.
Global Strategy is important issue because it can help the
company expand on its revenues in foreign countries.
According to exhibit 2, Under Armours net revenues from
foreign countries only account for 6.1% or $89.3 million
compared to Nike that has roughly $7 billion in foreign
countries.
Under Armour should look into how other companies
expand into foreign markets and start from there. In order
for Under Armour to increase their market share they have
to try and start manufacturing and focusing on foreign
countries. Unlike Under Armour, Nike has over 250 stores
in foreign countries.
Another key issue is distribution. Under Armour has to try

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what 3-4 top priority issues do kevin plank and under armour management need to address Solution The top priorities that Kevin Plank and Under Armour management need to address are global strategy, distribution issues, and advertising. The very first issue that Under Armour should address is there global strategy. Global Strategy is important issue because it can help the company expand on its revenues in foreign countries. According to exhibit 2, Under Armours net revenues from foreign countries only account for 6.1% or $89.3 million compared to Nike that has roughly $7 billion in foreign c ...
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