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What 3 4 top priority issues do kevin plank and under armour managem

What 3 4 top priority issues do kevin plank and under armour managem

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what 3-4 top priority issues do kevin plank and under

armour management need to address

Solution

The top priorities that Kevin Plank and Under Armour

management need to address are global strategy,

distribution issues, and advertising. The very first issue

that Under Armour should address is there global strategy.

Global Strategy is important issue because it can help the

company expand on its revenues in foreign countries.

According to exhibit 2, Under Armours net revenues from

foreign countries only account for 6.1% or $89.3 million

compared to Nike that has roughly $7 billion in foreign

countries.

Under Armour should look into how other companies

expand into foreign markets and start from there. In order

for Under Armour to increase their market share they have

to try and start manufacturing and focusing on foreign

countries. Unlike Under Armour, Nike has over 250 stores

in foreign countries.

Another key issue is distribution. Under Armour has to try

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what 3-4 top priority issues do kevin plank and under armour management need to address Solution The top priorities that Kevin Plank and Under Armour management need to address are global strategy, distribution issues, and advertising. The very first issue that Under Armour should address is there global strategy. Global Strategy is important issue because it can help the company expand on its revenues in foreign countries. According to exhibit 2, Under Armours net revenues from foreign countries only account for 6.1% or $89.3 million compared to Nike that has roughly $7 billion in foreign c ...
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