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MKT421 Wk 5 Marketing Plan Final Paper

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Abstract
Pet Palace is going to introduce a new product in the market. It will be called Allergy Be-Gone.
It will dramatically reduce the chances of having allergies from pets. This product will allow
people to have pets that have given up hope because of the allergy problem. Now they can have
the pet of their choice without any health concern and enjoy their life. This is a unique product
and has shown great results in the testing phases. Regardless of that, a comprehensive marketing
campaign will ensure its success in the market. Marketing plan of Pet Palace for Allergy Be-
Gone will be discussed in this paper.

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Marketing Plan: Final Paper
Marketing is essential for every business, be it a small household business or a large
multinational group. All businesses depend on marketing in one way or the other. Setting of
goals according to entrepreneurs visions marks the starting o f the plan. It is better to do proper
research and documentation before launching a product in the market or else the results will not
be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been
running this business for the last 44 years (Manta, 2010). Raymond Morose is running the
business with a small staff but is very clear about his goals, as he has set his goals according to
SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based
and every goal should be SMART. By using this as baseline, one can easily monitor the
performance of his team and decide how much they have achieved. If they have not achieved
enough, strategies can be altered to get the desired results.
Pet Palace is a private business that has years of experience in providing pet supplies.
Now they want to expand their business by introducing a new product called Allergy Be-Gone.
Pet Palace has been working for almost 36 months on the planning of its marketing strategy and
is very keen to take it up.
Description of new Product - Allergy Be-Gone
Researcher has shown that many people are allergic to pets and cannot have pets due to
this issue. Pet Palace has created a product that will end the allergy and allow people to a happy
living with their pets. This product will be introduced in the market as an allergy neutralizer that
will stop this allergy irritation with a simple and clean method.

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Abstract Pet Palace is going to introduce a new product in the market. It will be called Allergy Be-Gone. It will dramatically reduce the chances of having allergies from pets. This product will allow people to have pets that have given up hope because of the allergy problem. Now they can have the pet of their choice without any health concern and enjoy their life. This is a unique product and has shown great results in the testing phases. Regardless of that, a comprehensive marketing campaign will ensure its success in the market. Marketing plan of Pet Palace for Allergy Be-Gone will be discussed in this paper. Marketing Plan: Final Paper Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur's visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one's thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and every goal should be SMART. By using this as baseline, one can easily monitor the performance of his t ...
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