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MKT421 Wk 5 Marketing Plan Final Presentation

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Allergy-Be Gone Marketing Plan Marketing Plan: Final Presentation University of Phoenix MKT/421 - Marketing Introduction Marketing = Success Define Timeline/New Product SWOTT/Target Markets Buyers/Consumers/Product Life Cycle The 5 P’s/Channel Management Budget /Measurements of Effectiveness Product Description  Allergy Neutralizer  Free of chemicals & Alcohol  Fresh and Clean scent  Reduces Dandruff/Shedding Marketing Importance  Consumer may have lifestyle change  Cost high/Objective’s maintained  Meeting Customer’s Needs Using Established Reputation SWOTT Analysis •Strengths •Weakness •Opportunities •Threats •Trends Marketing Research Approach • MIS-What is it? • Advantages of MIS Segmentation Criteria • Identifying Target Market • Satisfying Consumers needs • Regular/Repeated use of product Buyers & Consumers •Pet Owners •Economic Need •Psychological Variables •Social Influences •Purchasing Situation Product Life Cycle  Market Introduction  Market Growth  Market Maturity  Sales Decline Positioning and Differentiation Strategies  Differentiated Value For The Consumer  Price Sensitive Product  “The everyday spray to make allergies go away.” Price Strategy Product Pricing = Cost of Production Understanding the financial position Market Skimming & Market Penetration Pet Palace’s Strategy Choice Pet Palace (producer) Veterinarians Pet ...
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