IMPORTANT NOTE REGARDING WORD LIMIT REQUIREMENTS: Please note that each and every assignment has its own word limit. Social media channels are designed to be engaging, but they are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction. Harnessing social media to best achieve public health outcomes is a topic of much discussion and study in the public health community. For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn, or other) for at least 3 weeks. In a paper of 1,000-1,250 words, address the following: Describe the organization you followed and the social media channel you selected. What kind of information is shared on social media by the organization?To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting "chats" with experts, soliciting information)?What improvements or suggestions would you make to this organization regarding its social media and community engagement? Why? Use examples and evidence from the research literature to support your suggestions.Identify at least two benefits/advantages and two challenges/risks of using social media for public health communication. Use examples and evidence from the research literature to support the benefits and challenges you highlight. General Requirements You are required to cite at least SIX sources to complete this assignment. Sources must be published within the last 5 years and appropriate for the discussion question criteria and public health content. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required. While APA style is required, solid academic writing is expected as well, and documentation of sources should be presented using APA formatting guidelines. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. PLEASE make sure APA citation and permalink for articles are complete and correct. PLEASE add the links/sites below to the reference list if you use any of these readings and make sure everything is in proper APA format. https://apastyle.apa.org/learn/quick-guide-on-refe... Read Chapter 5 in Health Communication: From Theory to Practice. URL: http://www.gcumedia.com/digital-resources/wiley-and-sons/2013/health-communication_from-theory-to-practice_2e.php Read "Mass Media Campaign to Reduce Consumption of Sugar-Sweetened Beverages in a Rural Area of the United States," by Farley, Halper, Carlin, Emmerson, Foster, and Fertig, from American Journal of Public Health (2017). URL: https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=123016485&site=eds-live&scope=site Read "Exposure to the 'Dark Side of Tanning' Skin Cancer Prevention Mass Media Campaign and Its Association With Tanning Attitudes in New South Wales, Australia," by Perez et al., from Health Education Research (2015). URL: https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=109789483&site=eds-live&scope=site Read "Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students," by Shropshire, Brent-Hotchkiss, and Andrews, from Journal of American College Health (2013). URL: https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=91620318&site=eds-live&scope=site Read "Social Media as a Tool to Increase the Impact of Public Health Research," by Breland, Quintiliani, Schneider, May, and Pagoto, from American Journal of Public Health (2017). URL: https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=126117799&site=eds-live&scope=site Read "Using Social Media, Online Social Networks, and Internet Search as Platforms for Public Health Interventions: A Pilot Study," by Huesch, Galstyan, Ong, and Doctor, from Health Services Research (2016). URL: https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=115519798&site=eds-live&scope=site Read "Lessons Learned in the Development and Evaluation of RxCoach, an mHealth App to Increase Tobacco Cessation Medication Adherence," by Gordon, Armin, Cunningham, Muramoto, Christiansen, and Jacobs, from Patient Education and Counseling (2017). URL: http://www.sciencedirect.com.lopes.idm.oclc.org/science/article/pii/S0738399116305080?_rdoc=1&_fmt=high&_origin=gateway&_docanchor=&md5=b8429449ccfc9c30159a5f9aeaa92ffb Read "A Point-of-Purchase Intervention Using Grocery Store Tour Podcasts About Omega-3s Increases Long-Term Purchases of Omega-3–Rich Food Items," by Bangia, Shaffner, and Palmer-Keenan, from Journal of Nutrition Education and Behavior (2017). URL: http://www.sciencedirect.com.lopes.idm.oclc.org/science/article/pii/S1499404617301306?_rdoc=1&_fmt=high&_origin=gateway&_docanchor=&md5=b8429449ccfc9c30159a5f9aeaa92ffb Read "The Use of Social Media in Public Health Surveillance," by Fung, Tse, and Fu, from Western Pacific Surveillance and Response Journal (2015). URL: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4542478/pdf/WPSAR.2015.6.2-003.pdf Read "The Use of Social Networking Sites for Public Health Practice and Research: A Systematic Review," by Capurro, Cole, Echavarría, Joe, Neogi, and Turner, from Journal of Medical Internet Research (2014). URL: http://www.jmir.org/2014/3/e79/ Read "Healthcare Information on YouTube: A Systematic Review," by Madathil, Rivera-Rodriguez, Greenstein, and Gramopadhye, from Health Informatics Journal (2015). URL: http://journals.sagepub.com/doi/pdf/10.1177/1460458213512220 Read the blogpost, "Using Social Media to Extend the Reach of Local Public Health Departments" (2013), located on the Culture of Health Blog on the Robert Wood Johnson Foundation (RWJF) website. URL: https://www.rwjf.org/en/culture-of-health/2013/07/using_social_mediat.html Explore the Social Media Tools, Guidelines, and Best Practices page of the Centers for Disease Control and Prevention (CDC) website. URL: https://www.cdc.gov/socialmedia/tools/guidelines/socialmediatoolkit.html Explore the podcasts available under "Recent and Featured CDC Podcasts," located on the Podcasts at CDC page of the Centers for Disease Control and Prevention (CDC) website. URL: https://www2c.cdc.gov/podcasts/ Explore the Centers for Disease Control and Prevention (CDC) YouTube Channel. URL: https://www.youtube.com/user/CDCStreamingHealth MUST haveat least 5 citations with the page numbers and 5 references in APA format.(The List of References should not be older than 2016 and should not be included in the word count.) Include at least one scholarly reference and appropriate in-text citations and Address all points on the DQ. One point will be deducted for not addressing each item mentioned above. Remember that presenting someone else’s work as your own is plagiarism. Be sure to support your postings and responses with specific references to the Learning Resources. It is important that you cover all the topics identified in the assignment. Covering the topic does not mean mentioning the topic BUT presenting an explanation from the context of ethics and the readings for this class I am a stickler for good organization in everything. I do not want to have to dig for your answers. For instance, if an assignment asks you to provide three examples of something, I suggest that you number them 1-3 so I can find them easily. I also expect that when you submit something as a narrative, you pay attention to how you organize your thoughts: use paragraphs with a topic sentence and supporting sentences; and change paragraphs whenever you introduce a new idea. Also, if there are multiple parts to an assignment, use sub-heads within the paper to organize them. To get maximum points you need to follow the requirements listed for this assignments 1) look at the word/page limits 2) review and follow APA rules 3) create subheadings to identify the key sections you are presenting and 4) Free from typographical and sentence construction errors. REMEMBER IN APA FORMAT JOURNAL TITLES AND VOLUME NUMBERS ARE ITALICIZED. References American Psychological Association. Publication Manual of the American Psychological Association (7th Ed.). Washington, DC: Author.