Internet research: Recruitment  In this assignment students are required to identify and assess employer branding techniques and online external recruiting best practices.  Students are expected to research and evaluate four companies' websites and career pages. Students will evaluate recruitment and employer branding strategies and methods and develop higher level linkages between what they observe and what they have learned in the program, outlining similarities and differences and offering evaluation and criticism of the recruitment and employer branding strategies and methods for those companies while recommending ways for improvement based on what they have learned as well as further studies/research.   This internet research analysis is required to be submitted at the end of Unit 5, and which is worth 18%. Objectives Assess and identify employer branding techniques Assess online recruiting best practices Examine strategies for recruiting a more diverse workforce Identify various methods used for external recruitment  Required Materials  Dessler, G., & Chhinzer, N. (2020). Human resources management in Canada (14th Canadian ed.). Pearson Canada Inc.  ISBN-13: 978-0-13-485619-3 Review chapter 6 of the course textbook  Instructions 1. Select and visit four company websites of your choice (not including the textbook example of McDonald’s in Chapter 6) and review their approach to employer branding and recruitment.  Conduct research to gather information to address but not limited to the following questions: a. Of the four companies, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there).  What were your reasons for making these choices? b. How have these companies incorporated social media to support their branding? a. What best practises are being used? (refer to best practices suggested throughout Chapter 6 of the textbook). b. What is being done (if anything) to recruit a more diverse workforce? a. What type of external recruitment methods do these companies use on these websites?  Do they use recruitment websites like indeed.ca or LinkedIn? What is the usefulness of this type of recruitment websites to potential candidates?  

Week 5 Discussion Previous Next The science of psychology has steadily been moving more toward a biological basis during the early 20th century but researchers found that it really didn't explain all the nuances of human behavior. One of the more famous experiments is the Pavlov dog experiment, which described unconditioned and conditioned responses. James Watson went one step further describing behavior from what then emerged as Behaviorism. It was B.F. Skinner that shaped Behaviorism into its current state, through research on operant conditioning. Behaviorism still didn't provide all the answers; psychology continues to evolve into different areas such as cognitive psychology.Explain why Pavlov's experiments in reflexology were an important part in the development of psychology.Describe behaviorism from Watson’s perspective; then, compare and contrast his viewpoints with operational positivism and the prevailing functionalism.What are the major similarities and differences between Watson and Skinner's behaviorism? From your understanding of psychological principles, which of them had a greater influence in the areas of both research and applied psychology?Psychology seems to have emerged as a science, but with an eclectic view of how to understand behavior. Do you agree or disagree with this statement? Is there a difference between the research aspect of psychology and the applied side of psychology in terms of theoretical perspectives?Justify your answers with appropriate research and reasoning. Comment on the postings of at least two peers. Provide an analysis of each peer’s postings while also suggesting specific additions or clarifications for improving the discussion question response.

Develop an intervention (your capstone project), as a solution to the patient, family, or population problem you've defined. Submit the proposed intervention to the faculty for review and approval. This solution needs to be implemented (shared) with your patient, family, or group. You are not to share your intervention with your patient, family, or group or move on to Assessment 5 before your faculty reviews/approves the solution you submit in Assessment 4. In a separate written deliverable, write a 5–7 page analysis of your intervention.Please submit both your solution/intervention and the 5–7 page analysis to complete Assessment 4.Collapse AllIntroductionIn your first three assessments, you applied new knowledge and insight gleaned from the literature, from organizational data, and from direct consultation with the patient, family, or group (and perhaps with subject matter and industry experts) to your assessment of the problem. You’ve examined the problem from the perspectives of leadership, collaboration, communication, change management, policy, quality of care, patient safety, costs to the system and individual, technology, care coordination, and community resources. Now it’s time to turn your attention to proposing an intervention (your capstone project), as a solution to the problem.PreparationIn this assessment, you’ll develop an intervention as a solution to the health problem you’ve defined. To prepare for the assessment, think about an appropriate intervention, based on your work in the preceding assessments, that will produce tangible, measurable results for the patient, family, or group. In addition, you might consider using a root cause analysis to explore the underlying reasons for a problem and as the basis for developing and implementing an action plan to address the problem. Some appropriate interventions include the following:Creating an educational brochure.Producing an educational voice-over PowerPoint presentation or video focusing on your topic.Creating a teaching plan for your patient, family, or group.Recommending work process or workflow changes addressing your topic.Plan to spend at least 3 direct practicum hours working with the same patient, family, or group.In addition, you may wish to complete the following:Review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete and how it will be assessed.Conduct sufficient research of the scholarly and professional literature to inform your work and meet scholarly expectations for supporting evidence.Note: As you revise your writing, check out the resources listed on the Writing Center’s Writing Support page.InstructionsComplete this assessment in two parts: (a) develop an intervention as a solution to the problem and (b) submit your proposed intervention, with a written analysis, to your faculty for review and approval.Part 1Develop an intervention, as a solution to the problem, based on your assessment and supported by data and scholarly, evidence-based sources.Incorporate relevant aspects of the following considerations that shaped your understanding of the problem:Leadership.Collaboration.Communication.Change management.Policy.Quality of care.Patient safety.Costs to the system and individual.Technology.Care coordination.Community resources.Part 2Submit your proposed intervention to your faculty for review and approval.In a separate written deliverable, write a 5–7 page analysis of your intervention.Summarize the patient, family, or population problem.Explain why you selected this problem as the focus of your project.Explain why the problem is relevant to your professional practice and to the patient, family, or group.In addition, address the requirements outlined below. These requirements correspond to the scoring guide criteria for this assessment, so be sure to address each main point. Read the performance-level descriptions for each criterion to see how your work will be assessed. In addition, note the additional requirements for document format and length and for supporting evidence.Define the role of leadership and change management in addressing the problem.Explain how leadership and change management strategies influenced the development of your proposed intervention.Explain how nursing ethics informed the development of your proposed intervention.Include a copy of the intervention/solution/professional product.Propose strategies for communicating and collaborating with the patient, family, or group to improve outcomes associated with the problem.Identify the patient, family, or group.Discuss the benefits of gathering their input to improve care associated with the problem.Identify best-practice strategies from the literature for effective communication and collaboration to improve outcomes.Explain how state board nursing practice standards and/or organizational or governmental policies guided the development of your proposed intervention.Cite the standards and/or policies that guided your work.Describe research that has tested the effectiveness of these standards and/or policies in improving outcomes for this problem.Explain how your proposed intervention will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Cite evidence from the literature that supports your conclusions.Identify relevant and available sources of benchmark data on care quality, patient safety, and costs to the system and individual.Explain how technology, care coordination, and the utilization of community resources can be applied in addressing the problem.Cite evidence from the literature that supports your conclusions.Write concisely and directly, using active voice.Apply APA formatting to in-text citations and references.Additional RequirementsFormat: Format the written analysis of your intervention using APA style. APA Style Paper Tutorial [DOCX] is provided to help you in writing and formatting your paper. Be sure to include:A title page and reference page. An abstract is not required.Appropriate section headings.Length: Your paper should be approximately 5–7 pages in length, not including the reference page.Supporting evidence: Cite at least five sources of scholarly or professional evidence that support your central ideas. Resources should be no more than five years old. Provide in-text citations and references in APA format.Proofreading: Proofread your paper, before you submit it, to minimize errors that could distract readers and make it more difficult for them to focus on its substance.Portfolio Prompt: Save your intervention to your ePortfolio. After you complete your program, you may want to consider leveraging your portfolio as part of a job search or other demonstration of your academic and professional competencies.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:Competency 1: Lead people and processes to improve patient, systems, and population outcomes.Define the role of leadership and change management in addressing a patient, family, or population health problem and includes a copy of intervention/solution/professional product.Competency 3: Transform processes to improve quality, enhance patient safety, and reduce the cost of care.Explain how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Competency 4: Apply health information and patient care technology to improve patient and systems outcomes.Explain how technology, care coordination, and the utilization of community resources can be applied in addressing a patient, family, or population health problem.Competency 5: Analyze the impact of health policy on quality and cost of care.Explain how state board nursing practice standards and/or organizational or governmental policies guided the development of a proposed intervention.Competency 6: Collaborate interprofessionally to improve patient and population outcomes.Propose strategies for communicating and collaborating with a patient, family, or group to improve outcomes associated with a patient, family, or population health problem.Competency 8: Integrate professional standards and values into practice.Write concisely and directly, using active voice.Apply APA formatting to in-text citations and references.Patient, Family, or Population Health Problem Solution Scoring GuideCRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDDefine the role of leadership and change management in addressing a patient, family, or population health problem and includes a copy of intervention/solution/professional product.Does not describe leadership and change management strategies, and does not include a copy of the intervention/solution/professional product.Attempts to describe leadership and change management strategies, and/or does not include a copy of the intervention/solution/professional product.Defines the role of leadership and change management in addressing a patient, family, or population health problem and includes a copy of the intervention/solution/professional product.Defines the role of leadership and change management in addressing a patient, family, or population health problem. Provides an articulate, cogent explanation of the influence that leadership strategies, change management strategies, and nursing ethics had on the development of an intervention and includes a copy of the intervention/solution/professional product.Propose strategies for communicating and collaborating with a patient, family, or group to improve outcomes associated with a patient, family, or population health problem.Does not describe communication and collaboration strategies.Attempts to describe communication and collaboration strategies.Proposes strategies for communicating and collaborating with a patient, family, or group to improve outcomes associated with a patient, family, or population health problem.Proposes clear, best-practice strategies, well-supported in the literature, for communicating and collaborating with a patient, family, or group to improve outcomes associated with a patient, family, or population health problem. Presents a strong case for the benefits of obtaining input from a patient, family, or group.Explain how state board nursing practice standards and/or organizational or governmental policies guided the development of a proposed intervention.Does not describe state board nursing practice standards and/or organizational or governmental policies applicable to the development of a proposed intervention.Attempts to explain how state board nursing practice standards and/or organizational or governmental policies guided the development of a proposed intervention.Explains how state board nursing practice standards and/or organizational or governmental policies guided the development of a proposed intervention.Provides an articulate, cogent explanation of how specific state board nursing practice standards and/or organizational or governmental policies guided the development of a proposed intervention. Describes credible research on the effectiveness of these standards and/or policies in improving outcomes.Explain how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Does not explain how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Provides an explanation, dependent upon unsubstantiated assumptions, of how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Explains how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual.Provides an articulate, cogent explanation of how a proposed intervention to address a patient, family, or population health problem will improve the quality of care, enhance patient safety, and reduce costs to the system and individual. Conclusions are well-supported by credible evidence. Cites specific, relevant, and available sources of benchmark data.Explain how technology, care coordination, and the utilization of community resources can be applied in addressing a patient, family, or population health problem.Does not describe technology, care coordination, and community resources that can be applied in addressing a patient, family, or population health problem.Attempts to explain how technology, care coordination, and community resources can be applied in addressing a patient, family, or population health problem.Explains how technology, care coordination, and the utilization of community resources can be applied in addressing a patient, family, or population health problem.Provides an articulate, cogent explanation of how technology, care coordination, and the utilization of community resources can be applied in addressing a patient, family, or population health problem. Conclusions are well-supported by specific, credible evidence.Write concisely and directly, using active voice.Does not write concisely and directly, using active voice.Writes passively, with a tendency toward wordiness.Writes concisely and directly, using active voice.Writes concisely and directly. Conveys precise and unequivocal meaning through clear and consistent use of active voice.Apply APA formatting to in-text citations and references.Does not apply APA formatting to in-text citations and references.Applies APA formatting to in-text citations and references incorrectly and/or inconsistently, detracting noticeably from good scholarship.Applies APA formatting to in-text citations and references.Exhibits strict and nearly flawless adherence to APA formatting of in-text citations and references.