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Axia College MaterialAppendix DCustomer Relationship Management (CRM)Review the examples of Customer Relationship Management (CRM) characteristics found in the table below. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.CharacteristicCRM ActivityShare of CustomerHow much a customer spends on any brand, such as RCA.Lifetime Value of CustomerThe profit gained by a company over the lifetime of the customer.Customer Equity ...
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