PSYC UN2640: Intro to Social Cognition Columbia UNY Study guide, definitions & notes Cognition: perceiving, interpreting, remembering and using info [aka our thoughts] Social: related to or about people Social Cognition o Social cognition: how people perceive, interpret, remember and use info about themselves and others Influenced by needs, wants, and expectations Active construction of meaning The New Look Movement o Perception is a decision process o Perceiver decides whether a thing is A and not B o Process could be conscious or not conscious o Also influenced by our expectations, needs and wants Framing Effects o People make decisions based on how info is presented Steak is 80% lean Steak is 20% fat More likely to want steak when it says 80% lean Confirmation Bias o We tend to seek info that confirms our ideas and neglect info that disconfirms an idea o We tend to interpret ambiguous info as confirmatory info Horoscopes, psychic readings Processing o Bottom-up processing: what you see is what you think Data-driven [color, shape, smell, sound] Guided by the immediately presented stimulus Stimulus Info first Cognition follows Guys think with their dick—look at attraction first o Top-down processing: what you think is what you see Concept-driven Guided by prior thoughts and knowledge Cognition first stimulus info follows Girls think first before judging attractiveness Schemas o Schemas: mental frameworks that we use to make sense of social situations and organize ou ...
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