Browse over 20 million
homework answers & study documents

MKT 421 Final Exam 1

Type

Homework

Rating

Showing Page:
1/10
1) Predicting what types of bicycles different customers will want and deciding
which of these customers the business will try to satisfy are activities a firm
should do as part of
A. A command economy.
B. Making goods or performing services.
C. Marketing.
D. Production.
2) For Tesla, a new firm that makes an electric sports car, estimating how many
competitors will make electric vehicles and what kinds they will make, is:
A. A production activity.
B. A part of marketing.
C. An example of the micro-macro dilemma.
D. One of the universal functions of innovation.
3) According to the text, marketing means:
A. Selling.
B. Advertising.
C. Producing and selling.
D. Much more than selling and advertising.
4) To compete more successfully with its many competitors offering packaged
cookies, Famous Amos added its own line of extra chunky premium cookies. This
seems to be an effort at:
A. Market penetration.
B. Product development.
C. Combination.
D. Market development.
5) Professional Dental Supply has been successfully selling dental instruments to
dentists for the past 20 years, and has developed strong customer relations.
When looking for new marketing opportunities, Professional Dental Supply will
most likely look first at
A. Diversification.
B. Product development.
C. Market penetration.
D. Market development.
6) Which of the following statements regarding marketing strategies is FALSE?

Sign up to view the full document!

lock_open Sign Up
A. These strategies must meet the needs of target customers, and a firm is likely
to get a competitive advantage if it just meets needs in the same way as some
other firm.
B. These strategies require decisions about the specific customers the firm will target
and the marketing mix the firm will develop to appeal to that target market.
C. It is useful to think of the marketing strategy planning process as a narrowing-down
process.
D. Developing successful marketing strategies does not need to be a hit-or-miss
proposition.
7) The marketing mix
A. Includes the target market
B. Includes four variables—advertising, personal selling, customer service, and sales
promotion.
C. Includes four variables—People, Place, Promotion, and Price.
D. Helps to organize the marketing strategy decision areas.
8) A firm's marketing mix decision areas would NOT include:
A. People
B. Product
C. Promotion
D. Price
9) Product is NOT concerned with:
A. Branding.
B. Packaging.
C. Quality level.
D. Wholesale price.
10) When one considers the strategy decisions organized by the four Ps,
branding is related to packaging as:
A. Production is to marketing.
B. Personal selling is to mass selling.
C. Branding is to pricing.
D. Store location is to sales force selection.
11) Dell, Inc. wants to offer customers televisions in addition to computers. This
is a change in their _____________________
A. promotional.
B. product.
C. pricing.
D. personnel.
12) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged
fruit juices to its existing product line. Big Fizz must make some decisions

Sign up to view the full document!

lock_open Sign Up

Sign up to view the full document!

lock_open Sign Up

Anonymous
Outstanding. Studypool always delivers quality work.

Anonymous
Thanks for the help.

Anonymous
<3 it, thanks for saving me time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4