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Integrated Marketing Communication (Adverting Media Planing)

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INTEGRATED MARKETING COMMUNICATION 1 Table of Contents:- Executive Summary--------------------------------------------------------------03 Introduction------------------------------------------------------------------------04 Literature Review Media Planning -------------------------------------------05 Media Planning Process---------------------------------------------------------07 Media Planning Objectives--------------------------------------------------------------08 Media vehicle Selection----------------------------------------------------------09 Media Campaign Strategy and tactics---------------------------------------10 Execution and implementation of Media Plan of Objectives------------11 Limitations and constraints----------------------------------------------------12 Evaluation Criteria for effectiveness of media Planning-----------------13 Conclusion-------------------------------------------------------------------------14 References---------------------------------------------------------------------------15 2 Executive Summary:In this Report we have developed advertising media plan for vivify juice drink, we have started with history of advertising and media planning. Then we discueed the different advertising media types available in today’s market. Then we discussed the whole Process of media planning with keeping view of media planning for our juice drink. We start with defining with media objectives of our vivify juice drink Then according to mar ...
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