Typically, we think of verbal communication as the words that we use to convey messages. The reading for this week helps us see that other things may be communicated through our verbal messages beyond the actual words used. Our choice of words and how they are conveyed can have a tremendous impact on our interactions with others, including clients and colleagues in human services settings. In this first discussion forum for the week, you will review a fictional case study in which you will be asked to provide examples of effective verbal communication techniques in a human services setting.Read Chapter 4 of The Interpersonal Communication Book and review the summary information found on page 107. Last week we discussed how a cultural framework might shape the meaning or understanding of communication. What other factors may determine the message conveyed through verbal messages? Consider some principles of verbal messages that would be important for working with clients in human services settings. Would these principles also apply to working with colleagues or community members? Think about some guidelines that could help us communicate more effectively with others.Case Study: You have a new job as a case manager in an assisted living facility for individuals over the age of 65. Part of your job is to help new residents get settled in to the facility, including explaining activities that are available to them. You also try to help new residents become part of the community at the residence. John is a 70-year-old man who has recently moved into your facility. You discover that John has a slight hearing impairment which affects his ability to both communicate as well as participate in group activities, and you must consider this when interacting with him. Up until now, he has only lived in his own home. Using this case as your example, please address the following:Discuss two factors that are a part of verbal communication, beyond the actual words themselves that might be important in your first meeting with John.Using information found in Table 4.1 (page 94) of your text, provide two or three examples of effective verbal communication techniques that you could use to engage with John within this particular setting. Describe one communication theory that can be applied to your interaction (e.g., how you verbally communicate, how you perceive John’s verbal communication, etc.).Describe one communication theory from Week One’s required website reading (i.e., constructivist, attachment, communication accommodation, attribution) that can be applied to your interaction (e.g., how you verbally communicate, how you perceive John’s verbal communication, etc.).What do you think may make it more personally difficult for you to communicate effectively with John? Why do you believe this to be the case?

Assignment Task Overview For this assignment, you will assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.  There are three steps to this assignment. Review all three steps before you begin. Step 1: Refer to the product/service you chose for your Value Proposition Assignment.   The product/service you chose for the Value Proposition Assignment in Week 2 will be the subject of this assignment.   Review any feedback you received on your Value Proposition memo. You will be writing a longer, more detailed memo about the same product/service for this assignment.   Follow the specific instructions outlined in Steps 2 and 3 below.   Step 2: Respond to each of the following questions as they relate to your product/service. Note the research and references requirement.   Your market segmentation memo will have three major sections.   Respond to all the questions in each section.  Your memo also must meet the research and references requirement in Step 3.    I. Market Segment Analysis   Determine and describe the current primary segment. The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).  Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers in Learning Resources. Classify the primary segment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.  II. New Market Segments   Construct new segments. Your client company is interested in diversifying and building its target customer base for this product/service in the US market. Who is currently being underserved or overlooked? Who could be better served by being addressed directly?   Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market. Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process described in the Selecting Target Markets Learning Resource. Begin by identifying the customer need for this product/service. Then, break the market down into subgroups. Develop profiles of target segments. Do some secondary research on your two segments. Note: You will not need to develop a full research plan or conduct primary research for this assignment.  Of the two potential segments or subsegments you have created, which of the two has greater market potential for your company to target? Why?   Classify your new segment or subsegment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.    III. Recommendation   Present the best new segment or subsegment. What is the new segment or subsegment you recommend your company target for its product/service?   Create a simple customer persona to present your new segment and illustrate that segment in a table with the following fields and information relevant to the product/service: [segment name] [representative photo] [demographic] [background] [needs] [goals] [challenges] [perceptions] [motivations] [VALS type] See customer persona example here: 3 Examples of a Customer Persona - Simplicable  Any product changes needed by this segment or subsegment? Are any product/service changes required to serve the segment you have identified? If so, what are they?  How attractive/valuable is this segment or subsegment? Based on your research, is the segment you have identified attractive enough to justify an extended marketing campaign for your company? Or, should the campaign be one of more limited duration? Why?    Step 3: Format your submission to comply with these requirements.   Communicate your case analysis results in a Microsoft Word document formatted as a professional memorandum. Your memo will be longer than a typical one-page memo. It is reasonable to expect this assignment to be about five pages in length, single-spaced.  Here is a sample professional memo: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html  Here is a tutorial on writing a professional memo: memo (umgc.edu)  Address your memo to Vice President of Marketing Tiffany Morrow. Assume Ms. Morrow is your boss at a fictional consulting firm called "Destiny Marketing." The memo is from you, and your role is a marketing analyst at Destiny Marketing. This memo is regarding the company, which is your client, and the client's product/service. Your memo will communicate to Ms. Morrow your analysis. All questions in Step 2 must be included in your memo. A memo does not have a cover page.