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Annual Repost and Public Relations DQ

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Discussion Question
What are some of the obvious goals of an annual report? What other functions can an annual
report fulfill? What components or information in an annual report would give you confidence in
investing in that company? In buying products from that company? What is the relationship
between annual reports and PR? Is this important when looking to buy products or invest in
organizations? Why or why not?
Answer
The annual reports consists details of the organizational performance against its goals and
objectives. Every organization publishes the annual reports to inform the stakeholders about the
growth and future goals of the organization. The modern organizations are providing online
annual reports with a link in the home page. The customers, competitors, shareholders, investors,
shareholders, suppliers are the major publics of the organizations who are very interested in
annual report. The annual reports of Walmart and Cisco for the year 2011 are researched for the
present discussion. Every year organizations generate the annual reports with the following
details:
Message from the President or Chairman and Board of Directors
The products and services of the organization
Profit and Loss statement compared to previous years (Minimum 5 years)
Balance Sheet, Cash Flow statements, Funds Flow statements, Ratio Analysis
Analysis of financial reports
SWOT Analysis of the organization
New product development details
Overall business strategy

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