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Segmentacion docx

Segmentacion docx

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Universidad nacional de trujillo

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DIARIO DE APRENDIZAJE NOMBRE: LUIS FERNANDO ROJAS ACHUY CURSO: MARKETING FECHA:17-07-2019 TÍTULO DE LA SESIÓN: SEGMENTACIÓN Y COMPORTAMIENTO DEL CONSUMIDOR CONTENIDO BÁSICO DE LA SESIÓN: ✔ Conocer las estrategias de segmentación, para seleccionar un mercado meta. Además, conocer cuál es el comportamiento del consumidor. ✔ Es un proceso que tiene como objetivo identificar grupos homogéneos de clientes. El segmentar nos permite tener un mayor conocimiento de la diferencia de necesidades entre clientes, los recursos necesarios para posicionarse del mercado. IDEAS/DATOS PRINCIPALES ...
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Tags: marketing segmentacion Segmentacion de mercado Trujillo peru Advertising SALES market

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