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MKT 421 Week 3 Learning Team Assignment Marketing Plan Phase II

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Marketing Research
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Marketing Research

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Marketing Research
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Marketing Research Paper
Marketing research is the gathering, recording and analyzing of all data about problems
relating to the marketing of goods and services. A company uses this function to link the
consumer, customer, and public to the market. A marketing research is an important part of
business, and without it, companies won’t be able to keep in touch with trends, demands and
preferences of their consumers. Although conducting marketing research can be time
consuming and costly, it is beneficial in the long run and the cost of the research needs to be
balanced against the importance of ensuring that the business venturing into new products is
potentially going to be successful. The four elements of marketing mix, price, product, place
and promotion form the basis of any good market research. Using these elements will guide the
company’s research and focus the question that needed to be asked.
Whether you want to mix the quintessential martini or find the perfect wine to
compliment your next dinner party, Kudler is the place for it. They carry a wide variety of
wind and gourmet foods. Kudler Fine Foods is a gourmet grocery store, located in the San
Diego metropolitan area with three locations to serve their customers. They have the very best
domestic and imported fare at every location and shown from recent surveys that they have
improved and continued to exceed all expectations in customer satisfaction. The company is
committed to providing its customers with the finest selection of the very best gourmet good
and wines so that their vision and goal can be achieved. To be successful in its marketing
research, Kudler needs to have a mission and that is offering each of their customers a
delightful and pleasing shopping experience. Using effectively and efficiently marketing plans
will help accomplish this mission for business intelligence and overall Kudler image. The
company research around the globe for the best products and purchase only the finest products.

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