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Critical Management Studies Class Notes_203227634-Business-Policy-Strategic-Management-notes

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Syllabus:MBA:BPSM:Semester III • (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategy and the Quest for Competitive Advantage: • Military origins of strategy – • Evolution – • Concept and Characteristics of strategic management – • Defining strategy – • Mintzerbg’s 5Ps of strategy – • Corporate, Business Levels of strategy – • Strategic Management Process. (4) • -------------------------------------------------------------Ulhas D. Wadivkar. B.E. (Elect), PGDBM, PGDIM, Management Consultant, Retired Vice President (Works), Graphite India Limited. Nashik & Bangalore. 2nd August 2010 1 Business Policy and Strategic Management • “Without Business Policy and Strategy, an organisation is like a ship without rudder, going around in circles. It’s like a tramp; it has no place to go” – Joel Ross and Michael Kami. • Business Policy definition by Christensen : • “Business Policy is the study of the function and responsibilities of Senior Management, the crucial problems that affect success in the total enterprise, and the decisions that determine the directions of the organisation and shape of its future.” The problems of policy in the business, like those of policy in public affairs, have to do with choice of purposes, the moulding of organisational identity and character, the continuous definition of what needs to be done, and the mobilisation of resources for the attainment of organisational Goals in the face of competition o ...
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