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MKT 421 Week 1 Individual Assignment Defining Marketing

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DEFINING MARKETING 1
Defining Marketing
Name
MKT/421
March 21, 2011
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DEFINING MARKETING 2
Defining Marketing
Marketing plays a huge part in the consumers everyday life and encourages economic
growth and development for all. “One key reason is that marketing encourages research and
innovation, through the development and spread of new ideas, goods, and services” (Perreault,
Jr., Ph.D., Cannon, Ph.D., & McCarthy, Ph.D., 2009, p. 6). We are introduced to marketing from
the time we wake up to the time we go to bed. Marketing comes in many forms, such as
commercials on the television, to the billboards we pass on our way to work, there are the ads on
the Internet and the list goes on. This paper will cover three definitions of marketing, which will
include the importance of marketing to an organization. Included in paper will be three examples
of marketing success stories, which will offer a clearer view on the importance of marketing.
Marketing Defined
The writers definition seems to be a little off target once she read up on the subject of
marketing. The writer simply thought of marketing as a way to encourage consumers to purchase
products by any mean available to persuade the consumer to do so. However, after some reading
on the matter the writer has come to realize that there are two forms of marketing: micro-
marketing and macro-marketing. Micro-marketing is viewed as a set of activities performed by
organizations, whereas macro-marketing is viewed as a social process (Perreault, Jr., Ph.D.,
Cannon, Ph.D., & McCarthy, Ph.D., 2009).
Micro-marketing consist of the activities performed by the organization to anticipate the
wants and needs of its customers and clients. This is done through satisfying the needs of the
consumer by offering goods and services the consumers are looking for. This focuses the
organization to place its efforts in forecasting the needs of the consumer in the future and how to
best provide for these needs.

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Anonymous
Really great stuff, couldn't ask for more. The assignment was done with remarkable detail.

Anonymous
Solid work, thanks.

Anonymous
Goes above and beyond expectations !

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